In the coming year, BurdaVerlag will launch a completely new media brand designed specifically for Generation Z, which has been difficult to reach with traditional media brands.The key question for…
More creative excellence in print: The 2022 ADC competition, the biggest creative competition in Germany, has entered a new round. Studios, editorial offices, agencies and companies can submit their…
The global pandemic has turned the everyday life of Germans upside down – mobile working and working from home have left their mark. Will this continue to be the case, has the increased time spent in…
The new Shopping Report by the Gesellschaft für integrierte Kommunikationsforschung (GIK) uses GIK studies to shed light on how consumers have changed their shopping behaviour through the pandemic.
Don’t expect to get the winter blues if you pick up the latest issue of ADAC Motorwelt, even if the outside temperatures are gradually dropping. Germany’s highest-circulation mobility magazine…
The #Mutpflaster campaign, developed exclusively by BCN together with influential partners from the medical care sector, leverages information and communication to address this sensitive issue within…
The Brand Community Network is once again expanding its portfolio and joining Cittadino to enter digital out-of-home marketing. With over 7,000 screens at airports, motorways and shopping centres and…
With its latest publication for 2021, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, GIK) is releasing its ‘best for planning (b4p)’ study…
SPORTS ILLUSTRATED is coming to Germany and will be released in stores for the first time on 13 December 2021. The digital launch will already take place in autumn. The print edition of SPORTS…
New name, new look: we are now BCN Brand Community Network. Our company’s new name expresses our self-image even better. As a large and agile marketing network, we connect top experts, media and…