AdTech Factory - Easier. More efficient. More successful.
With in-depth expertise and a fkeen eye for future standards, AdTech Factory is the supporting partner at BCN's side. Our service simplifies and rationalises each individual customer’s requirements structure while helping deliver higher quality results.
Benefit from a leading-edge IT infrastructure, an experienced Management, a well-coordinated team and above all from our passion for first-class service. We're there for you – across all media genres and forms of advertising.
Above all, ad management does one thing: work. And that's what we relieve you of, providing you with a true one-stop shop experience. Simply be more efficient – with us.
Order Management
Simply simpler: We'll do the commercial order management of ad campaigns for you. Whether dealing with an external ad request, acquiring and billing barter or in-house ads, in print or digital – we'll take care of it for you with 100% reliability. Your advantage: better quality and higher productivity.
Contract Management
Simply exact: Even the settlement of campaigns and annual agreements are no trouble for you anymore. We'll take care of the settlement of non-tariff agreements with your customers and agencies, also several times a year if requested. In a professional, well-versed and accurate way.
Data Management
Simply smarter: We'll take on your master data maintenance and management for all your ordering business partners as well as all advertising vehicles and forms – print and digital. For you this means: data control and quality – comfortable, secure and reliable.
You are in control and we will do the job for you. Whether flatplan or ad specials, if it's about print, we're always in our element.
Placement
Simply more effective: we develop magazine structures with you and take on the page layout and title planning. We place ads and reserve ad placements, create the final advertising vehicle and make sure that all required printing data are supplied.
Ad Specials
Simply more impactful: with our ad specials and innovative “First Movers” your brand and campaign are guaranteed to get more attention. Perfectly conceived, created and implemented for more success at first glance.
Pre-Press
Simply experienced: our digital workflows make it possible for us to edit print data in a standardized and automated way per individual title. With our repro team’s visual inspection, a print-optimised result is ensured.
Operative and technical advertising space management for digital media is becoming increasingly more complex. So, it's good if you have someone by your side with savvy and over 20 years' experience with classical and programmatic digital marketing. We will take care of your growth areas.
Ad Technology
Simply connected: technology is the backbone of digital marketing. We pool competence and know-how for the selection, implementation, maintenance and further development of all used technologies and our own development resources – throughout the entire tech stack.
Multitenancy
One universal technology for all: We make this possible by reducing everything down to a common denominator and providing the flexibility necessary to meet the individual requirements of our clients. Every solution we create is designed with your unique needs in mind.
Managed Campaigns
Simply more comprehensive: we take on the whole process of managed digital campaigns, from inquiries of availability, implementation and technical inspection of the advertising material, to campaign optimization and monitoring, and creation of screenshots and reporting. And as communication is always more personal offline, we also look after one-on-one agency and advertising customer care.
Programmatic Advertising
Simply holistic: AdTech Factory Digital capitalizes on an integral, holistic set up – every single impression is monetized as much as possible. Programmatic ad sales is possible via Exchange Bidding and Header Bidding. Buying can be made via Open Auction, Private Auction, Preferred Deals or Programmatic Guaranteed.
We know that technology per se is complicated enough, that's why the app has every reason to be simple: We are familiar with both the systems relevant to publishing and the technological requirements for interface management. By leveraging our user-focused perspective, we provide competent and resolute advice on your individual challenges. We are no strangers to diversity and complexity – whether you’re talking about editorial systems such as K4 or Censhare, booking and planning systems such as SAP IS-M AM, OBS or Journal Designer, or CRM systems such as VM or Salesforce.
Feasability
Simply feasible: we implement technological pilot projects with you in order to capture your goals, existing technical infrastructure and specific demands. For a reliable project design and cost estimation.
Onboarding & Integration
Simply good to go: in this phase of the project, the technical implementation takes center stage. With detailed recording of your specific requirements and a good understanding of the target processes, we create the prerequisites for a smooth implementation of your integrated Salesforce CRM solution and the connection to our booking platform.
Service Management & Support
Simply there: we provide answers to all your questions on use, improvements and troubleshooting. We increase the acceptance and adoption of the new systems and processes with on-site trainings, workshops and regular "consultation hours."
Power to perform
Innovative technologies used smartly: We are developing ad services for the digital age.
Ready for today's demands – and tomorrow's applications: With our technology solutions we are attuned to what is happening in the industry, and we work toward developing the solutions of the future. We combine user-friendliness with yield maximisation in our streamlined and effective integrations. We not only create technologies, we also use them to our clients’ benefit. This allows us to combine a wealth of technology know-how with industry experience. After all, you can only offer real innovations to your customers if you know what is important to them.
Would you like to find out more about us or our services?
AdTech Factory GmbH
Hauptstrasse 127
77652 Offenburg, Germany
Phone +49 (0)781 843325
Große Elbstrasse 59-63
22767 Hamburg, Germany
Arabellastrasse 27
81925 Munich, Germany