The Brand Community Network is once again expanding its portfolio and joining Cittadino to enter digital out-of-home marketing. With over 7,000 screens at airports, motorways and shopping centres and a reach of around 400 million advertising media contacts per month, Cittadino is one of the leading providers of DOOH media in Germany.
BCN is a specialist in content-based 360-degree advertising solutions and serves almost all touchpoints along the customer journey. BCN utilises all channels to reach over 64 million people* – in print, online, via social media, in games, at the local street level and live. The cooperation with Cittadino now promises the marketing network additional reach to attractive target groups. Cittadino relies on digital advertising media to make this happen. Pioneering technologies ensure the greatest possible advertising efficiency. These include multichannel and ad server solutions, programmatic advertising and the cross-media extension of advertising content to the consumer’s smartphone. A calculated approach and targeting make the effectiveness of advertising scalable for advertising companies.
We are very pleased that Cittadino is now part of the brand community. Digital out-of-home is the optimal complement to our portfolio and another way to effectively play out the creativity of the BCN network. This cooperation is an investment in a sustainably growing marketing market. It’s a path that we embark on with Cittadino together.
DOOH advertisers reach around 75 percent of the population per week and nearly 90 percent of the young, mobile target groups and professional decision-makers. According to a study by GIM*, on average, 62 percent of consumers remember the screens in public spaces. Cittadino has digital advertising media at airport, motorway, mall, roadside and Sanifair touchpoints and is a company of the Tank & Rast Group.