• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • Gender Reference

    Our language rules on the subject of gendering

    Basically, we believe that all people should be treated with gender-sensitive language. We also take this into account when writing our texts. Nevertheless, we believe that this issue cannot be solved with orthographic rules alone. Therefore, we follow the Council for German Orthography and refrain from using special characters such as the gender star, the gender colon or the indented I in order to improve the readability and comprehensibility of the texts. This decision has only editorial reasons and does not imply any valuation.

    Thank you for your understanding!