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    News

    The new BCN will officially launch as a joint venture between three publishers on 1 September

    It’s official: The BCN Brand Community Network will start the 2024 marketing year on 1 September as a joint venture. The shareholders involved are Hubert Burda Media, Funke and the KLAMBT Media Group, whose portfolio BCN has been marketing since 2020…
    Increasing the sustainability of mobility, or just a one-off effect? ADAC MOTORWELT shows where improvements can be made
    The summer issue of ADAC MOTORWELT, which is available to all club members as of today, presents the ADAC’s second Mobility Index…
    b4p trends: Why advertising remains important, even in times of inflation
    The buying mood is improving again - good news for all advertisers! After bottoming out in October 2022, consumer sentiment in Germany…
    b4p sports trend study: is sports coverage changing?
    In the current trend report ‘Sports Coverage in Transition’, Germany’s leading market media study ‘best for planning’ (b4p) sheds light…
    b4t brands advertising effectiveness study – now with social media channels, an innovative dashboard and monthly reporting
    In addition to media usage and the performance of more than 200 brands, the best for tracking brands (b4t brands) advertising…
    Video walls at Munich Airport can now be booked programmatically
    Munich Airport is entering the programmatic advertising market by way of its digital advertising media. Beginning with immediate…
    Burda and Funke: approval received from Germany’s antitrust authority
    The Bundeskartellamt, Germany’s antitrust authority, has approved the registration by Hubert Burda Media and Funke Mediengruppe…
    Going on holiday – making discoveries with ADAC MOTORWELT Germany
    Spring is just around the corner – which means that time of year is almost upon us when we start planning our next getaway. The ADAC…
    DOOH – digital outdoor advertising matters!
    Tim Berkefeld – our DOOH expert – explains what matters in digital outdoor advertising – and what opportunities BCN offers so that you…
    b4p t.o.m. Pharma 2022 – the OTC market on the upturn
    The latest b4p t.o.m. Pharma joint study by the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated…
    b4p trends – food: what will our diets look in the future?
    The food industry is booming. There are a number of reasons for this, including the growing population and the increased demands from…
    Tobias Conrad to become BCN Managing Director
    At the beginning of February, Tobias Conrad will be taking over the management of BCN. His area of responsibility as Managing Director…
    Prove your advertising effectiveness with the Medienpanel by Burda
    Massively increased prices present many companies with enormous challenges, even in the new year, and often make budget cuts…
    Klambt titles join the Medienpanel by Burda
    The ‘Medienpanel by Burda’ (Media panel by Burda) from Burda’s market research unit, Media Market Insights, has a new member. Since 1…
    Next-level advertising: BCN places Telekom in popular games
    MagentaMobil Young is Telekom’s special tariff for everyone under the age of 28. This young target group is digitally native and…
    Helping hangovers with kefir – BCN introduces Andechser Natur to a young target group
    How do you generate enthusiasm among a young, discerning target group when it comes to something as mundane as milk? You need more than…
    ADAC MOTORWELT gets you safely through the winter
    The coldest time of the year is upon us. In the new issue of ADAC MOTORWELT, you can find out how to get through the winter safely…
    BCN International Media Day: the marketing world of the future
    What will marketing and communication look like in the future? Speakers and guests from Germany, Italy, Austria, Switzerland, Great…
    Market media study b4p 2022: Knowing how advertising works
    At the end of September, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, or…
    BCN Publisher Days: strategies and highlights for the 2023 marketing year
    The BCN Publisher Days (previously ‘Offer Days’) were held at our premises again last week. Just like every year, the brands marketed…
    For Our Planet and German Council for Sustainable Development forge alliance
    FOR OUR PLANET, the sustainability brand and initiative of BurdaVerlag, agreed to cooperate with the German Council for Sustainable…
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    Despite all the crises, sustainability continues to gain importance
    Is the mood in Germany changing? Is sustainability still important to Germans? The latest ‘population-representative sentiment’ study…
    Sustainability in communication: ‘Don’t just look at how things are now.’
    Sustainability in the communications industry was one of the predominant topics at the HORIZONT Congress, which was held in Frankfurt…
    ADAC and BCN are extending their partnership on ADAC MOTORWELT
    ADAC has extended the contract for the production and distribution of ADAC MOTORWELT, its exclusive magazine for members, with BCN for…
    Networks and sustainability: BCN at the HORIZONT Congress
    Firmly anchored in BCN’s DNA is the forging of partnerships and the building of networks. For this reason, BCN was once again a premium…
    FOR OUR PLANET: Now also available as a standalone magazine at newsagents
    The second issue of FOR OUR PLANET, the BurdaVerlag magazine that helps readers make sustainable living easy, will be published in…
    Wide-reaching content for people who enjoy eating
    Perfect Match: Reach meets food and lifestyle in the new product launch campaign for Ehrmann and its vegan yogurt alternative VEO. It’s…
    ADAC Motorwelt gets you to where you need to go – and sustainably
    Pining for the sea or forest, or just something different? The new summer issue of ADAC Motorwelt has arrived! Let yourself get carried…
    O2 Business targets decision-makers via Programmatic DOOH at the airport
    Placing right-time, right-place messages for O2 Business: The business customer division of O2 Telefónica recently launched a new…
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    ELLE SPIRIT: The new magazine about wellbeing
    ELLE’s brand family is welcoming a new member that has been complementing ELLE TRAVELLER and ELLE ACCESSOIRES since April: ELLE SPIRIT…
    b4p trends: how Germans live
    For Germans, the topic of living and their homes goes far beyond only revolving around furnishings and interior design – almost three…
    Addressable Gate TV: Start addressing air travellers!
    The insecurity and restrictions imposed by the pandemic are easing, which is reflected in people’s growing desire to start travelling…
    New section featuring sustainability: FOR OUR PLANET is cooperating with FOCUS ONLINE
    As a BurdaVerlag platform, FOR OUR PLANET aims to inform, inspire and mobilise people and companies to act more sustainably – for the…
    PLAYBOY: an icon turns 50
    PLAYBOY is the most famous men’s magazine brand in the world. Founded in 1953 in the United States, a German edition of the August 1972…
    ADAC MOTORWELT: Right on track with the mobility of the future
    Moving ahead towards the future. With a watchful eye on the new challenges facing mobility. ADAC MOTORWELT is committed to this vision.…
    Telekom chooses in-game advertising from BCN
    With the German gaming scene on the rise, in-game advertising is becoming an increasingly attractive advertising solution. Now Deutsche…
    FOR OUR PLANET: a new magazine for a sustainable lifestyle
    FOR OUR PLANET is a holistic journalistic initiative of BurdaVerlag and its medias that supports the fight against climate change as…
    New GIK ‘Channel Profiler’ feature replaces the ‘Mediakompass’ planning tool
    The Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, or GIK) is starting the new…
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    New media brand for Generation Z
    In the coming year, BurdaVerlag will launch a completely new media brand designed specifically for Generation Z, which has been…
    b4p trends #5 – 2021: New Work, the value of housing and mobility in the post-Covid-19 world
    The global pandemic has turned the everyday life of Germans upside down – mobile working and working from home have left their mark.…
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    GIK Shopping Report: retail in the ‘new normal’
    The new Shopping Report by the Gesellschaft für integrierte Kommunikationsforschung (GIK) uses GIK studies to shed light on how…
    Mobile. While staying safe! ADAC Motorwelt accompanies you safely through the winter
    Don’t expect to get the winter blues if you pick up the latest issue of ADAC Motorwelt, even if the outside temperatures are gradually…
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    Neue b4p trends Studie gibt Einblick über das Anlage- und Sparverhalten der Deutschen
    Wie wird in Deutschland gespart, wie sieht es dabei mit der Absicherung für das Alter aus, welche Anlagemöglichkeiten werden genutzt –…
    #Mutpflaster campaign lifts the taboo around chronic wounds
    The #Mutpflaster campaign, developed exclusively by BCN together with influential partners from the medical care sector, leverages…
    BCN becomes marketer for Cittadino
    The Brand Community Network is once again expanding its portfolio and joining Cittadino to enter digital out-of-home marketing. With…
    Market media study b4p 2021: Continuity, new media genres and trends for modern media planning
    With its latest publication for 2021, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication…
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    Burda Community Network is now BCN Brand Community Network
    New name, new look: we are now BCN Brand Community Network. Our company’s new name expresses our self-image even better. As a large and…
    Health Lab by Burda: Shaping the future together
    Once again, the Health Lab by Burda was the industry get-together and catalyst for around 300 decision-makers this year who share the…
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    ADAC Motorwelt: what moves us in the future
    The IAA Mobility Trade Fair, which will take place in Munich from 7 to 12 September 2021, will give the people in attendance a…
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    BCN takes on the marketing of KLAMBT’s GRAZIA title
    The KLAMBT media group is transferring its marketing of the premium fashion weekly GRAZIA to BCN. The agreement will take effect…
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    PLAYBOY – HIGHEST NUMBER OF SUBSCRIBERS SINCE 2000
    PLAYBOY is growing across all channels and, according to IVW II/2021, now has 46,187 subscribers (+19%), its highest subscription level…
    VILLA – a new magazine dedicated to the ‘new living’ trend
    A premium living and style magazine named VILLA has been added to the BCN Home & Living portfolio. The concept behind VILLA was to…
    BCN expands marketing activities in Austria
    As of 1 August, our own BCN sales office will serve customers and agencies in Austria. Three employees will take care of our…
    ADAC Motorwelt boasts 5.9 million readers
    A compass for the mobile lifestyle: ADAC Motorwelt reaches around 5.9 million readers and inspires them with 180 pages of premium…
    Getting in on hyperlocal marketing with nebenan.de
    BCN is getting in on the marketing of nebenan.de, Germany’s biggest neighbourhood platform with 1.9 million users. The platform enables…
    B4P TRENDS #2-2021: GERMANY AND FOOTBALL – HOW THE MEDIA BENEFIT FROM IT
    The European Football Championship that kicks off today is ray of hope for many football fans. After countless cancelled matches and…
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    Living the dream of freedom and mobility
    Sunsets over the sea, the soothing view of mountains or water – the new issue of ADAC Motorwelt addresses these longings by focusing on…
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    In-game advertising: BCN partners with Anzu platform
    Another expansion in the digital portfolio: BCN cooperates with Anzu and thus enables a new, innovative advertising solution: In-Game…
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    For our Planet launches Klimagazin, a series of special publications
    BurdaVerlag aims to promote sustainability through its own products and services under a publishing brand named ‘For Our Planet’.…
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    FOCUS Special highlights the appeals of Carinthia
    Introducing Carinthia: With a special advertising publication, the upcoming issue of FOCUS will highlight the southernmost state in…
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    Procter & Gamble and Burda launch emotional campaign targeting people over 50
    Procter & Gamble is starting a campaign for the Easter holidays that focuses on happy moments with grandparents as part of its…
    BCN and onvista media join forces for digital marketing
    From April, BCN shall be responsible for the digital marketing of the finance platform onvista.de and shall therefore complement…
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    Audi redefines luxury with Burda
    A futuristic outlook and redefining the concept of progress – at the launch of the Audi e-tron GT, the company enlisted the aid of BCN…
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    BUNTE quarterly – the new magazine with depth
    After the successful launches of BUNTE REISEN and BUNTE Freude & Stil, BUNTE uses the style of Andy Warhol's People Magazines with the…
    Einfach. Sicher. Weiter: The new ADAC Motorwelt has arrived!
    The latest edition of the ADAC Motorwelt, which is available for all ADAC members from today, promises a "bright joy". With the current…
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    Sustainability report: conscientious consumption requires brands to reinvent themselves
    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be…
    BCN AND HORIZON RESTART: MASTERING THE FUTURE TOGETHER
    Under the name "HORIZONT ReStart", the established industry event of HORIZONT was successful as a digital start to the year. The…
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    Zukunftspakt Apotheke in cooperation with WW
    WW is the acronym that Weight Watchers has used for its relaunch. WW has made a name for itself as a global wellness company and is the…
    New coronavirus study: The virus has had a lasting impact on our media and leisure behaviour. And not to forget, the impact of the pandemic on Christmas
    Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the…
    Our men's magazines showcase the entire spectrum of modern masculinity
    Germany is currently home to 34.8 million men. But how are men faring in the year 2020, and what role do they play as a target audience…
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    Father Christmas is wearing yellow this year – the fourth edition of ADAC Motorwelt is here!
    Christmas 2020 has come early: from today, ADAC club members can pick up the latest issue of ADAC Motorwelt, Germany’s largest…
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    New PMA campaign for general interest magazines
    #DARUMMARKENMEDIEN perfectly sums up the new media campaign for general interest magazines from Pressemarkt Anzeigen (Press Market…
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    BCN IN CHARGE OF CROSS-MEDIA MARKETING OF KLAMBT MEDIA BRANDS
    Media group Klambt has tasked BCN with the marketing of its magazine portfolio, as well as digital platforms, as part of a strategic…
    THE PHARMACEUTICAL INDUSTRY IN THE b4p MARKET MEDIA STUDY
    The latest analysis from best for planning has revealed that the topic of health has become more important for people over the past few…
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    Esquire – A new arrival in men’s lifestyle magazines
    Following the successful launch of the digital edition in March 2020, the Esquire men’s lifestyle magazine is now also available in…
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    La Roche-Posay uses native campaigns and live sessions
    L’Oréal brand La Roche-Posay and Burda have joined forces and launched a special digital campaign all about neurodermatitis. The…
    The new best4 Brands Report on brand power is here!
    So, what do brands need to achieve today in order to remain relevant and connected to customers and guarantee customer loyalty? The…
    More insights for strong brand communication
    The new best4planning market media study is here! With its latest publication for 2020, the Gesellschaft für integrierte…
    [Translate to En:] Cover der ADAC Motorwelt
    Get out into the future of mobility: the new ADAC Motorwelt has arrived!
    The latest issue of ADAC Motorwelt was published today. The magazine is now available for all ADAC members to collect, including at…
    Coca-Cola and Burda’s #AufbruchZukunft are working together towards the ‘new normal’
    In order to get out of the current crisis more strongly together and to help shape the "new normal" in a constructive way, Coca-Cola…
    BCN turns to LiveRamp’s identity solution for marketing
    For years, personalised advertising relied on third-party cookies. The imminent demise of third-party cookies as an identifier for…
    The impact the COVID-19 crisis is having on our cooking and eating habits
    Fewer social commitments, working from home and no more group hobbies – the COVID-19 crisis hasn’t just led to a change in consumer…
    Samsung acquires a taste with Burda and ‘The Taste’
    Cooking is more than just a passion – a new multi-channel campaign for Samsung proves this. This campaign sees the ‘Dual Cook Flex’…
    BCN relies on smartclip’s video ad tech stack and expertise
    BCN now uses smartclip’s all-encompassing technological approach for its premium video operations. BCN’s extensive premium portfolio –…
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    Henkel’s ‘Nature Box’: How print advertising strengthens beauty brands
    Print advertising strengthens brands – as proven by a current BCN campaign for Henkel accompanied by Burda’s market research unit Media…
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    ADAC Motorwelt – ‘Let’s roll’ with the second edition
    The second edition of ADAC Motorwelt is here! One could say the issue titled ‘Let’s roll’ (‘Jetzt geht’s rund’) is the magazine’s…
    The eatbetter content platform helps people navigate the complicated world of nutrition and a balanced diet
    Being healthy can be both easy and delicious! The COVID-19 pandemic has resulted in people paying even more attention to what’s on…
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    BCN is now turning to Integral Ad Science (IAS) for web optimisation
    BCN is now working together with Integral Ad Science (IAS), the world’s largest technology provider for ad verification. The…
    Burda study analyses media and purchasing behaviour during the Corona crisis
    What do Burda readers do when the Corona crisis forces them to work at home and leisure activities are severely limited by restrictions…
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    COVID-19 crisis – How are Germans responding and what are their thoughts looking into the future?
    Germany’s social distancing and stay-at-home measures to combat the spread of COVID-19 have dramatically altered the way people go…
    Corona crisis: Rising subscription numbers and continued positive growth of magazine sales
    Hubert Burda Media has so far defied the crisis with the stable sales development of its Burda weeklies as well as its fortnightly TV…
    Digital media use has risen significantly since March
    According to AGOF (Arbeitsgemeinschaft Online Forschung: German Association of Online Research), the top ten digital marketers,…
    Rising sales and guaranteed booklet production during the Corona crisis
    Covid-19 is now defining many aspects of our current social lives and the way we work and operate our businesses. In particular, at…
    The new ADAC Motorwelt: BCN is leading the way as a general contractor
    As of 5 March 2020, and with a print run of five million, ADAC Motorwelt can be found in over 9,100 EDEKA and Netto supermarkets across…
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    Countdown for ADAC Motorwelt
    The fully revamped club magazine will be in the hands of consumers starting on 5 March. Until then, preparations are proceeding at full…
    Five forecasts for the advertising year 2020
    2019 saw the further transformation of the advertising market. From influencer marketing, to programmatic advertising, right through to…
    BCN backs Burda campaign to promote journalism
    Today, Hubert Burda Media is launching the ‘Print macht stark’ (The power of print) campaign designed to highlight the prominent role…
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    Pharmacy Future Pact: Presentation at Expopharm 2019
    The pharmacy ‘Future Pact’ set up by Noweda and Burda recently made a splash at Europe’s largest pharmaceutical trade fair, Expopharm…
    Retail Report 2019: It’s all in the media mix
    Retailers are facing a rapid change. Shopping sprees and spontaneous purchases are declining, while the number of purchases made online…
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    Strong partners in digital marketing: BCN cooperates with styria digital one
    BCN is counting on a marketing partnership in Austria and thus strengthening its international sales network in the online sector, as…
    New and improved ADAC Motorwelt presented for the first time
    ADAC presented its new and improved membership magazine – ADAC Motorwelt – for the first time at the IAA Motor Show in Frankfurt,…
    Kölln porridge oats - for nutritious meals throughout the day
    In an ongoing 360-degree campaign for Kölln and the Hamburg-based agency me-diaplan, Kölln porridge oats are set to become the perfect…
    Celebrating an Italian attitude to life
    Freedom, indulgence, effortlessness – the Fiat 500 isn’t just a car; it’s a symbol for enjoying life the Italian way. Burda and…
    ADAC & Burda: Strategic partnership for new “ADAC Motorwelt” magazine
    The General German Automobile Club (ADAC) is revamping its members’ magazine, “ADAC Motorwelt”, and has entered into a strategic…
    b4p trends #3–2019 – Established media enjoying great trust
    The persistent discussions surrounding the topic of ‘Fake News’ have led to an increasing number of people paying attention to which…
    Healthlab by Burda - The healthcare market of tomorrow
    A new location for an established event: last Wednesday, BCN and the national Burda media groups BurdaStyle, BurdaLife, BurdaNews and…
    BCN & Playboy: 360 degree branding – and more!
    PLAYBOY has once more become a tangible brand – consumers can now experience what makes this brand extraordinary in print, on all…
    BCN & ELLE: Lodenfrey celebrates true style icons together with ELLE
    What does it mean to have a true sense of style? Lodenfrey will show consumers what it takes from 6 March 2019 onwards with a native…
    Burda study proves the effectiveness of samples
    Samples generate interest, motivate customers to try products and are among the top reasons for making purchases Whether it’s trying…
    BCN - Monika’s recipes for happiness
    Advertising works. Especially in this particular case. When Monika Gruber, cabaret artiste and brand ambassador for Goldsteig cheese,…
    BCN launches new website with topic preview tool
    CEO Burkhard Graßmann describes the new BCN website, which just went live, as a ‘one-stop service point’. The new website is more than…
    BCN – Successfully bucking the trend
    The Burda print platform is still successfully making history, even in a difficult market. According to Nielsen ratings, three Burda…
    The wide world of wine
    The wide world of wine

    The wide world of wine. BCN and b.famous present ALDI SÜDs premium wines in a commercial content campaign.

    Wine is more than just a…
    BCN named top marketer
    The difference is quality. BCN (Burda Community Network GmbH) was listed as number one in this year’s Marketer Check for the Areas of…
    John Frieda and BCN reveal the secrets of blonde women
    John Frieda and BCN reveal the secrets of blonde women

    It’s more than just a hair colour. What makes blonde women stand out, what are their secrets and how can brand communication learn from…

    ProSiebenSat.1 and Hubert Burda Media agree to collaborate on content and marketing
    ProSiebenSat.1 and Hubert Burda Media agree to collaborate on content and marketing
    • Development of joint, high-quality content for TV, print and digital platforms
    • Initial focus on the fashion and beauty industries
    • J…
    Pandora supplies jewellery for top models
    Pandora supplies jewellery for top models

    Top model day returned on Thursday. ‘GNTM’ is heading into a new season, and this time around it’s worth tuning in early. At 8:13 pm,…

    b.famous. Commercial content makes careers

    Today’s new issue of Horizont explores how b.famous uses Burda’s media in new ways and why Content Studios could be a model for…

    BMW kicks it in the sneaker business
    BMW kicks it in the sneaker business

    Just in time for the launch of the German campaign for the first BMW X2, the automotive manufacturer has made a foray into shoe design.…

    BurdaForward Advertising & BCN: Germany’s best home
    BurdaForward Advertising & BCN: Germany’s best home

    Retirement and social security, insurance and construction financing are issues that most people have to deal with at some point, but…

    BCN/b.famous: Digital campaign for ‘Alpronistas’
    BCN/b.famous: Digital campaign for ‘Alpronistas’

    Commercial content for Alpro: Last year, BCN and C3 banded together to form the creative unit b.famous. Their work can be seen in a…

    Michael Samak named new PMA speaker
    Michael Samak named new PMA speaker

    Michael Samak, SEO of the Burda Community Network (BCN), has been named the new speaker of PZ working group Pressemarkt Anzeigen (PMA)…

    BCN Markets VOGUE, GLAMOUR and NATIONAL GEOGRAPHIC Netherlands
    BCN Markets VOGUE, GLAMOUR and NATIONAL GEOGRAPHIC Netherlands

    BCN client Hearst acquires G+J portfolio in the Netherlands.

    Our international client Hearst has recently concluded a full takeover of…

    New Leadership Team for BCN
    New Leadership Team for BCN

    BCN managing directors, Burkhard Graßmann and Michael Samak, position and consolidate Burda’s marketer for the future and could win…

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