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  • Best for planning trends

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  • Credibility of influencers: Here, 50% of all respondents think it's good if they see advertising posts from influencers and bloggers that fit the topic of the blog/influencer. However, 77% are also in favor of clear labeling of the advertising posts.
  • Development of the use of voice assistants: Although 48% of all Germans already use these, over 80% are also critical of them.
  • Attitudes of Germans toward fake news and quality journalism in print: The former is predominantly seen as a threat to democracy (81%), while the latter is seen as extremely important - especially among those under 30 (69%). And only 7% infer the quality of an article from the number of Facebook likes.