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    The more precise the data, the better the media planning.

    Together with the GIK, Hubert Burda Media produces precise analyses to help brands achieve measurable and sustainable success. The Gesellschaft für integrierte Kommunikationsforschung (GIK), or the company for integrated communication research, regularly collects large volumes of data, for example, on purchasing behaviour and advertising effectiveness, and evaluates this data using its precise analytical instruments. This information helps us to provide you with a valuable competitive advantage. Two GIK studies – best for planning (b4p) and best for tracking (b4t) – regularly provide crucial consumer insights and reference points for media planning.

    The Media Panel by Burda

    The Media Panel by Burda is Burda's own panel for market and opinion research within Burda's own readership. Since its launch in summer 2019, there are close to 10,000 active participants in the panel.

    Through the panel, we are able to reach our readers/users directly and ask their opinion, behavior and consumption habits. This gives us high quality data with high significance and deeper insights. In addition to advertising impact studies, the panel can also be used to implement ad-hoc surveys and studies (e.g. haptics studies).

    b4p trends: how Germans live
    For Germans, the topic of living and their homes goes far beyond only revolving around furnishings and interior design – almost three…
    New GIK ‘Channel Profiler’ feature replaces the ‘Mediakompass’ planning tool
    The Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, or GIK) is starting the new…
    b4p trends #5 – 2021: New Work, the value of housing and mobility in the post-Covid-19 world
    The global pandemic has turned the everyday life of Germans upside down – mobile working and working from home have left their mark.…