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    Latest news

    b4p sports trend study: is sports coverage changing?
    In the current trend report ‘Sports Coverage in Transition’, Germany’s leading market media study ‘best for planning’ (b4p) sheds light…
    b4t brands advertising effectiveness study – now with social media channels, an innovative dashboard and monthly reporting
    In addition to media usage and the performance of more than 200 brands, the best for tracking brands (b4t brands) advertising…
    b4p t.o.m. Pharma 2022 – the OTC market on the upturn
    The latest b4p t.o.m. Pharma joint study by the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated…

    Focus on customer needs - with the Medienpanel by Burda

    The Medienpanel (Media Panel) by Burda is Burda's own panel for market and opinion research within Burda's own readership. Since its launch in summer 2019, there are close to 11,000 active participants in the panel.

    Through the panel, we are able to reach our readers/users directly and ask their opinion, behavior and consumption habits. This gives us high quality data with high significance and deeper insights. In addition to advertising impact studies, the panel can also be used to implement ad-hoc surveys and studies (e.g. haptics studies).

    Nachgefragt: Welchen Mehrwert haben die b4-Daten für Werbekunden?

    Die GIK erhebt umfassende Daten für die Mediaplanung und zur Werbewirkung. Welchen Mehrwert haben unsere Studien b4p und b4t für Werbekunden? Wir haben bei unseren Marktpartnern Kirsten Latour (Vorständin Organisation Werbungtreibende im Markenverband (OWM), Isabell Haasis (Head of PR & Media Planning bei Mey) und Miriam Fonfe (Head of Marketing Media Markt & Saturn) nachgefragt.

    The more precise the data, the better the media planning.

    Together with the GIK, Hubert Burda Media produces precise analyses to help brands achieve measurable and sustainable success. The Gesellschaft für integrierte Kommunikationsforschung (GIK), or the company for integrated communication research, regularly collects large volumes of data, for example, on purchasing behaviour and advertising effectiveness, and evaluates this data using its precise analytical instruments. This information helps us to provide you with a valuable competitive advantage. Two GIK studies – best for planning (b4p) and best for tracking (b4t) – regularly provide crucial consumer insights and reference points for media planning.