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  • BCN Brand Community Network

    The unique connection between people, brands and media.

    We believe that an agile and reliable network of experts, agencies, clients, publishers and partners is becoming increasingly important for the development and implementation of advertising solutions. With access to over 3,000 clients, all agencies and around 250 media brands, we are the agency and brand network. Our solid foundation of experts from all industries, positions, sectors and technologies makes us a unique developer, agent and marketer of integrated advertising solutions.

    Working together with various partners in the German-speaking media landscape, we achieve a net reach of more than 58 million readers and users, which means we reach more than 83 per cent of the population (over 14 years of age) in Germany. (Source: best for planning 2022 III).

    We reach about 29 million readers via our comprehensive range of magazines (including the portfolio of BurdaVerlag, the KLAMBT media group and Playboy), making us the No. 1 marketer of print media in Germany.

    Our market share (including Klambt, ADAC MOTORELT AND PLAYBOY) is 19.4 percent; Overall, with our marketing portfolio, we achieve total sales (incl. digital) of EUR 641 million (source: Nielsen Media Research 2022, including media advertising).

    In addition, we offer a high-profile digital portfolio with the Burda platforms such as bunte.de, focus.de and netdoktor.de, as well as KLAMBT digital and onvista.

    We have the right specialists and an agile network!

    Our DNA is a broad network of experts in a wide range of industries such as automotive, beauty, energy, fashion and luxury, finance and services, food and beverage, health, home and garden, leisure and tourism, retail, telecommunications and technologies.

    Our innovative organisational structure, which includes two market divisions (Client Services for Advertising Clients as well as Media Sales and Digital Media for Agencies), enables us to leverage our bundled industry and market expertise to best serve our customers. Digital Media supports digital campaign concepts and is an expert for all programmatic solutions. We develop cross-media and cross-technology communication solutions, tailored and targeted to your brand and your specific communication needs. And we do it all with full-service campaign management from consulting to conception, including implementation.

    And we can do even more: As the general contractor for ADAC Motorwelt, we are responsible for editing, branding, marketing and distribution of a complete media product alongside production, manufacturing and printing. Likewise, we can create omnichannel solutions for completely new media brands such as my life, Germany’s new pharmacy magazine.

    Our network also includes the creative agency b.famous content studios and AdTech Factory for end-to-end ad management. Advertising solutions are created individually, creatively, efficiently and quickly.

    As agents, developers and marketers of integrated advertising solutions,
    we understand complex brand structures. We rely on and expand
    our powerful network to get the most out of every idea.

    We are BCN – The Brand Community Network!