BCN Brand Community Network
We believe that an agile and reliable network of experts, agencies, clients, publishers and partners is becoming increasingly important for the development and implementation of advertising solutions. With access to over 3,000 clients, all agencies and around 250 media brands, we are the agency and brand network. Our solid foundation of experts from all industries, positions, sectors and technologies makes us a unique developer, agent and marketer of integrated advertising solutions.
Working together with various partners in the German-speaking media landscape, we achieve a net reach of more than 59 million readers and users, which means we reach more than 85 per cent of the population (over 14 years of age) in Germany. (Source: best for planning III/2020).
We reach 24.67 million readers via our comprehensive range of magazines (including the portfolio of BurdaVerlag, the KLAMBT media group and Playboy), making us the No. 1 marketer of print media in Germany. We achieve a 16.5 per cent share of the national mass-circulation print advertising market and a total turnover of €534 million with our national marketing portfolio (source: Nielsen Media Research 2020).
In addition, we offer a high-profile digital portfolio with the Burda platforms such as bunte.de, focus.de and netdoktor.de, as well as KLAMBT digital, gofeminin.de and onvista, with which we reach 23.73 million unique users (source: daily digital facts; sample: E16+; aver. month (Jan–Feb 2021); sample: media combination BCN, BFA & KLAMBT).
Our DNA is a broad network of experts in a wide range of industries such as automotive, beauty, energy, fashion and luxury, finance and services, food and beverage, health, home and garden, leisure and tourism, retail, telecommunications and technologies.
Our innovative organisational structure, which includes two market divisions (Client Services for Advertising Clients as well as Media Sales and Digital Media for Agencies), enables us to leverage our bundled industry and market expertise to best serve our customers. Digital Media supports digital campaign concepts and is an expert for all programmatic solutions. We develop cross-media and cross-technology communication solutions, tailored and targeted to your brand and your specific communication needs. And we do it all with full-service campaign management from consulting to conception, including implementation.
And we can do even more: As the general contractor for ADAC Motorwelt, we are responsible for editing, branding, marketing and distribution of a complete media product alongside production, manufacturing and printing. Likewise, we can create omnichannel solutions for completely new media brands such as my life, Germany’s new pharmacy magazine.
Our network also includes the creative agency b.famous content studios and AdTech Factory for end-to-end ad management. Advertising solutions are created individually, creatively, efficiently and quickly.
As agents, developers and marketers of integrated advertising solutions,
we understand complex brand structures. We rely on and expand
our powerful network to get the most out of every idea.
We are BCN – The Brand Community Network!