Medienpanel by Burda
Focus on customer needs
The Medienpanel by Burda is Burda's own panel for market and opinion research within Burda's own readership. Since its launch in summer 2019, there are close to 11,000 active participants in the panel.
With the panel, we are able to reach our readers/users directly and ask their opinion, behavior and consumption habits. This provides us with high-quality data with a high degree of significance and in-depth insights. In addition to advertising impact studies, the panel can also be used to implement ad-hoc surveys and studies (e.g. haptics studies).
Where does the Medienpanel by Burda come in?
Classic campaign tracking - the impact of your media plan!
Method: Online survey in the Media Panel by Burda.
KPIs: e.g. unaided/aided advertising recall, brand awareness, brand image, brand sympathy, relevant set / first choice, recognition, willingness to buy, evaluation of the advertising medium, activation power of the advertising medium, print usage (for calculation of print contacts)
If desired, 1 to 2 open questions or customer-specific statements can also be integrated.
Suitable for small media plans, inserts or other ad specials.
KPIs: e.g. brand awareness and brand image, unaided/aided advertising recall
If desired, 1 to 2 open-ended questions or customer-specific statements can also be integrated.
Creation testing - The basis of advertising success!
The test examines, for example, how well the creation is noticed, understood, liked and activated. What hurdles exist and what can be improved and changed in future creations?
In principle, the media panel can also be used to test several creation variants. The survey results can be directly compared and contrasted. This allows statements to be made as to which of the tested motifs achieves the stronger advertising effect in the target group.
The creation does not necessarily have to have been placed. Pre-testing is therefore also possible.
In the case of ad specials, such as inserts, magazines can also be sent to the participants for the test in order to make this form of advertising tangible "live".
Get to know your target group better!
We investigate for you e.g. their consumer behavior, buying patterns and opinions.
In addition, gain valuable insights into your brand and its status!