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  • ©Ariane Spanier (Cover), Magazin: Björn Hegardt, Alice Finney, participating artists/fuktmagazine.com; ©Slanted Publishers

    BCN giving away free submissions to the ADC Germany competition

    More creative excellence in print: The 2022 ADC competition, the biggest creative competition in Germany, has entered a new round. Studios, editorial offices, agencies and companies can submit their work in 12 disciplines to the Art Directors Club (ADC). BCN - The Brand Community Network is giving away free submissions for 50 projects in the Publishing/Editorial category. Creatives can contact ADC as of now with their editorial work.

    Major publishing houses and independents alike launch new print formats on the market and are constantly pushing the boundaries of development in the print sector. They are a showcase for the passion and high journalistic standards that go into the work. The creative and journalistic output of these magazines or newspapers is outstanding and reveals the creative power that print still wields. BCN Brand Community Network is the leading marketer of print media in Germany and an expert in creativity and innovation in the world of print marketing. To honour achievements in print and give more visibility to the new products, BCN is giving away 50 free submissions to the 2022 ADC competition.

    Our business is based on our strong media brands. So we get to see outstanding creativity in print media every day. It is clear to us how much enthusiasm goes into developing great ideas and breaking new ground. Our aim in offering 50 submissions from the publishing sector is to promote the power of innovation in the industry and give both small and large-scale projects the opportunity to take part in the ADA competition and showcase their creativity.
    Burkhard GraßmannBCN Managing Director

    Conditions of participation and deadlines

    Editorial projects can be submitted free of charge from now until 7 January 2022

    on a first come, first served basis.

    The following conditions must be met:

    • New participants and/or agencies, studios, etc. with up to 10 employees
    • One submission in one category per free submission in Publishing/Editorial with a focus on print
    • The work must comply with the general conditions of participation of the ADC competition

    This information can be found on the website adc.de/wettbewerb.

    The ADC competition team will check whether the project is eligible for a free submission. The projects will also be presented to BCN.

    About the ADC competition

    What is excellent creation? How do you find exceptional creatives? The independent ADC jury has the answers. It evaluates the projects submitted to the ADC competition and awards the ADC nails, each of which – whether bronze, silver, gold or Grand Prix – is a symbol of excellence

    Creative work – from graphic design to illustration, from staging to packaging, from advertising to photography – can be submitted to the ADC. It will be honoured and presented at the upcoming ADC Festival in Hamburg from 17 to 20 May 2022. The submission deadline for the projects from 2021 is 11 January 2022 (25 January with a late fee). All information on the ADC competition, the category system and the submission platform can be found at adc.de/wettbewerb.

    About the Art Directors Club for Germany (ADC):

    More than 750 leading minds in creative communication have joined forces to form the Art Directors Club. The club’s members include renowned designers, journalists, architects, scenographers, photographers, illustrators, directors, composers, producers, digital media specialists and advertisers. As a benchmark of creative excellence, the ADC recognises and awards outstanding communication. It does so by organising competitions, congresses, seminars, lectures, regular and B2B events and issuing various publications.