The search is based on defined keywords and only occurs on sites containing the keywords. Users are exposed to the product right when they are in the research phase – the moment of truth.
The search is based only on platforms in which the desired IAB categories are found. Users are exposed to the product right when they are in the research phase – the moment of truth.
We are able to selectively (re)target users that have qualified as part of the target audience by using data from third-party providers as well as the integration of our own pixels. These users have visited relevant platforms or customer websites.
BCN Performance Network in a nutshell:
We guarantee each KPI according to customer requirements and charge based on services. Our media channels range from display to audio/video all the way to the large platforms such as Amazon, Google search and LinkedIn, as well as social media – across all devices. In order to be able to offer our customers this comprehensive approach, our service offer also consists of ATV/CTV and DOOH screens.