The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be successfully translated into the marketing strategy of companies:…
Under the name "HORIZONT ReStart", the established industry event of HORIZONT was successful as a digital start to the year. The invitation on 20 January was followed by well-known CEOs, CMOs and…
WW is the acronym that Weight Watchers has used for its relaunch. WW has made a name for itself as a global wellness company and is the world’s leading commercial provider of services for active…
Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the Corona pandemic have on our media and leisure behaviour? We were…
Germany is currently home to 34.8 million men. But how are men faring in the year 2020, and what role do they play as a target audience for marketing? The new Men’s Report from Burda’s Media Market…
Christmas 2020 has come early: from today, ADAC club members can pick up the latest issue of ADAC Motorwelt, Germany’s largest circulating mobility magazine, at participating EDEKA and Netto…
#DARUMMARKENMEDIEN perfectly sums up the new media campaign for general interest magazines from Pressemarkt Anzeigen (Press Market Working Group (PMA)) in the Verband Deutscher Zeitschriftenverleger…
Media group Klambt has tasked BCN with the marketing of its magazine portfolio, as well as digital platforms, as part of a strategic cooperation. This includes wide-reaching, renowned titles, such as…
The latest analysis from best for planning has revealed that the topic of health has become more important for people over the past few years. The ongoing situation with the coronavirus is also…
Following the successful launch of the digital edition in March 2020, the Esquire men’s lifestyle magazine is now also available in print: Esquire is a magazine for open-minded people, who are…