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    O2 Business targets decision-makers via Programmatic DOOH at the airport

    Placing right-time, right-place messages for O2 Business: The business customer division of O2 Telefónica recently launched a new cross-media reference customer campaign. With this, O2 Business is…

    ELLE SPIRIT: The new magazine about wellbeing

    ELLE’s brand family is welcoming a new member that has been complementing ELLE TRAVELLER and ELLE ACCESSOIRES since April: ELLE SPIRIT is a magazine dedicated to the topic of wellbeing. It’s about…

    b4p trends: how Germans live

    For Germans, the topic of living and their homes goes far beyond only revolving around furnishings and interior design – almost three quarters of them see their home as a reflection of their…

    Addressable Gate TV: Start addressing air travellers!

    The insecurity and restrictions imposed by the pandemic are easing, which is reflected in people’s growing desire to start travelling again. Travellers will be drawn overseas once again in 2022. Due…

    New section featuring sustainability: FOR OUR PLANET is cooperating with FOCUS ONLINE

    As a BurdaVerlag platform, FOR OUR PLANET aims to inform, inspire and mobilise people and companies to act more sustainably – for the good of our planet. In addition to the already established…

    PLAYBOY: an icon turns 50

    PLAYBOY is the most famous men’s magazine brand in the world. Founded in 1953 in the United States, a German edition of the August 1972 issue of PLAYBOY was published for the first time exactly 50…

    ADAC MOTORWELT: Right on track with the mobility of the future

    Moving ahead towards the future. With a watchful eye on the new challenges facing mobility. ADAC MOTORWELT is committed to this vision. In the latest spring issue available as of today for all club…

    Telekom chooses in-game advertising from BCN

    With the German gaming scene on the rise, in-game advertising is becoming an increasingly attractive advertising solution. Now Deutsche Telekom has also decided to get on board with its latest…

    FOR OUR PLANET: a new magazine for a sustainable lifestyle

    FOR OUR PLANET is a holistic journalistic initiative of BurdaVerlag and its medias that supports the fight against climate change as the most urgent challenge of our time. The associated magazine for…

    New GIK ‘Channel Profiler’ feature replaces the ‘Mediakompass’ planning tool

    The Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, or GIK) is starting the new year by updating its ‘best for planning’ (b4p) market media study.…