L’Oréal brand La Roche-Posay and Burda have joined forces and launched a special digital campaign all about neurodermatitis. The campaign is built on a variety of native content modules for online…
So, what do brands need to achieve today in order to remain relevant and connected to customers and guarantee customer loyalty? The latest best4 Brands Brand Power Report (in German) from the…
The new best4planning market media study is here! With its latest publication for 2020, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, GIK)…
The latest issue of ADAC Motorwelt was published today. The magazine is now available for all ADAC members to collect, including at over 9,250 EDEKA and Netto stores. The autumn edition of the…
In order to get out of the current crisis more strongly together and to help shape the "new normal" in a constructive way, Coca-Cola and Burda are working together in the form of a national…
For years, personalised advertising relied on third-party cookies. The imminent demise of third-party cookies as an identifier for media inventory means that publishers will need to find alternatives…
Fewer social commitments, working from home and no more group hobbies – the COVID-19 crisis hasn’t just led to a change in consumer behaviour, but to people becoming better acquainted with their…
Cooking is more than just a passion – a new multi-channel campaign for Samsung proves this. This campaign sees the ‘Dual Cook Flex’ oven and the ‘RS 8000’ refrigerator become ideal kitchen…
BCN now uses smartclip’s all-encompassing technological approach for its premium video operations. BCN’s extensive premium portfolio – which includes ELLE, freundin, Harper’s Bazaar and BUNTE – will…
Print advertising strengthens brands – as proven by a current BCN campaign for Henkel accompanied by Burda’s market research unit Media Market Insights (MMI). The effect of an advertisement was…