At the end of September, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication Research, or GIK) published its ‘best for planning’ (b4p) market media study…
The BCN Publisher Days (previously ‘Offer Days’) were held at our premises again last week. Just like every year, the brands marketed by BCN were presented on stage in order to discuss strategies and…
FOR OUR PLANET, the sustainability brand and initiative of BurdaVerlag, agreed to cooperate with the German Council for Sustainable Development (RNE). As an advisory body to the federal government…
Is the mood in Germany changing? Is sustainability still important to Germans? The latest ‘population-representative sentiment’ study on the importance of sustainability, taking inflation, the rising…
Sustainability in the communications industry was one of the predominant topics at the HORIZONT Congress, which was held in Frankfurt recently. One of the issues Burkhard Grassmann (BCN Managing…
ADAC has extended the contract for the production and distribution of ADAC MOTORWELT, its exclusive magazine for members, with BCN for several years before it was set to expire. This move means that…
Firmly anchored in BCN’s DNA is the forging of partnerships and the building of networks. For this reason, BCN was once again a premium partner of this year’s HORIZONT Congress, which brought…
The second issue of FOR OUR PLANET, the BurdaVerlag magazine that helps readers make sustainable living easy, will be published in September. The magazine – which started out as a supplement in…
Perfect Match: Reach meets food and lifestyle in the new product launch campaign for Ehrmann and its vegan yogurt alternative VEO. It’s the ideal basis for the launch of the new vegan products from…
Pining for the sea or forest, or just something different? The new summer issue of ADAC Motorwelt has arrived! Let yourself get carried away by its mix of different topics. ADAC MOTORWELT also lives…