Perfect Match: Reach meets food and lifestyle in the new product launch campaign for Ehrmann and its vegan yogurt alternative VEO. BCN has a reach of nine million customers with its strong food and lifestyle brands in its portfolio, making it the market leader in the food sector. It’s the ideal basis for the launch of the new vegan products from the VEO product line.
The current campaign was started in June. A strong content alignment between VEO and the food media brands was established, generating the media attention for the new product line with an integrated storytelling approach. SLOWLY VEGGIE!, the unique, high-quality food and lifestyle brand focusing on vegetarian- and vegan-only recipes, ensures a particularly credible positioning of the products thanks to its brand mix, alongside other high-reach magazines in the BCN portfolio such as FREUNDIN, BUNTE and ISS DICH GESUND. In addition, the content is posted on the BRANDS YOU LOVE influencer network to authentically spark the interest of the target audience (vegans or flexitarians).
Together with Ehrmann, the campaign developed by BCN shows how tasty and versatile vegan oatmeal is – for breakfast, as a healthy snack or even as a dessert. The campaign will be visible via social media and digital, print and digital out-of-home advertising until September.
We are delighted that Ehrmann has placed their trust in us to accompany the launch of the new VEO product line after the successful Almighurt campaign in 2021. The decisive factor in building the winning pitch deck was that we worked out how well the strategy of our media brands meshes with the vegan products from Ehrmann. The integration of CITTADINO, our new DOOH partner, creates additional attention.