The BCN Publisher Days (previously ‘Offer Days’) were held at our premises again last week. Just like every year, the brands marketed by BCNwere presented on stage in order to discuss strategies and communication solutions for the coming year. The motto at the event this year was ‘ACT. AS. ONE’ – because in times of radical change, it is more important than ever to act as a single strong unit. Over a one-and-a-half-day period, BCN’s partners and publishers presented their marketing strategies for the coming marketing year in order to find common ways to build on their strategies so that every brand is able to uniquely position itself on the advertising market both now and in future.
We want to discuss the positioning of the media brands that we had the privilege of marketing. We also want to position our network of clients, agencies and our experts at BCN in such a way that we are also able to continue providing the best marketing services possible.
As an agency network and brand network, we work cohesively on communication solutions, rise to the challenges facing the advertisement market and enjoy great success – and we want to do the same next year, too. Internal events, such as the BCN Publisher Days, during which exciting presentations, creative ideas and new formats and strategies provide the environment for inspiring discussions every year, lay the groundwork to make this a reality.