A new location for an established event: last Wednesday, BCN and the national Burda media groups BurdaStyle, BurdaLife, BurdaNews and BurdaHome held the fourth Healthlab by Burda aimed at healthcare…
PLAYBOY has once more become a tangible brand – consumers can now experience what makes this brand extraordinary in print, on all digital platforms and in real life at events. Part of this…
What does it mean to have a true sense of style? Lodenfrey will show consumers what it takes from 6 March 2019 onwards with a native print and point of sale campaign developed with BCN, a marketer of…
Samples generate interest, motivate customers to try products and are among the top reasons for making purchases Whether it’s trying out fragrances, shampoos or make-up, integrating product…
Advertising works. Especially in this particular case. When Monika Gruber, cabaret artiste and brand ambassador for Goldsteig cheese, accepted BCN’s invitation to visit the Burda Bar in Munich, the…
CEO Burkhard Graßmann describes the new BCN website, which just went live, as a ‘one-stop service point’. The new website is more than just a digital business card for the multichannel marketer.…
The Burda print platform is still successfully making history, even in a difficult market. According to Nielsen ratings, three Burda magazines could hold their own among the Top 10 best-selling…
To complement ‘best for planning’, the GIK releases ‘best for planning trends’ every two months, which contains important information about the latest trends in media use, new products and consumer…
best for tracking combines two approaches – creative tracking and brand tracking – to produce an informative study. This study enables you to analyse the effectiveness of the campaign itself and…
As the first market media study, best for planning makes it possible to plan ahead for media convergence. Since 2013, b4p has been providing comprehensive analysis of media usage and consumer…