High-quality winter tyres are essential in snowy and icy conditions. That’s why ADAC heads to northern Finland every December to test winter tyres under the most extreme of conditions. ADAC MOTORWELT provides an informative overview of the winners and losers of the tyre test.
The new issue provides readers with helpful driving tips and gives advice to e-car owners. Our report that takes a look at the flood of digital data that modern cars generate is definitely worth reading. If you’re interested in buying a new electric car but need some inspiration to help you pick the right one, then the ADAC comparison test has you covered with its rundown of which e-car ticks all the boxes.
The longing to jet off to warmer climes for a holiday on the other side of the world is never greater than when it’s frosty outside: MOTORWELT author Marie-Sophie tells us all about the exciting sights and sounds of her adventures on her cruise from New York to Bermuda – it’s a report that will make you want to pack your suitcase!
Also in this issue: a captivating interview with actors Maria Burchard and Florian David Fitz, who talk about cargo bikes, e-scooters and gender roles. There’s something for motorbike fans, too – MOTORWELT has an exciting report on the ‘PS party’ at the MotoGP at Germany’s renowned Sachsenring racetrack, where the best motorcyclists in the world meet once a year.
ADAC MOTORWELT impresses readers with a mix of useful content and high-quality entertainment journalism. The membership magazine, which is issued four times a year and is published and distributed by BCN acting in its capacity as ADAC’s main contractor, has gained 180,000 readers (an increase of 3.1 per cent) and achieved a total reach of 6.04 million readers, making it one of the biggest climbers in 2022 according to the latest Allensbach market and advertising media reach analysis (Allensbacher Markt und Werbeträgeranalyse, AWA).
The next issue of ADAC MOTORWELT will be published on 9 March 2023. The deadline for advertisements is set for 11 January 2023.
You can find more information in the brand section at: ADAC MOTORWELT at BCN The Brand Community Network (brand-community-network.de)