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  • SUPERILLU – media home in the eastern part of Germany

    SUPERILLU is a magazine for all of Germany, but with a strong focus on the eastern part of Germany. It is deeply rooted in the lives of the people living there. SUPERILLU has presented topics that are close to the people living in the eastern part of Germany since 1990. Readers find topics to which they can relate, including their questions, their celebrities, and their lives. SUPERILLU covers the needs of its readers in this region like no other magazine on the market.

    SUPERillu magazine cover

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    Main target audience

    Age

    79,0 % 50 and over

    Gender

    65,0 % Women

    Net Income

    68,0 % > 2,000 EUR

    Education

    79,0 % Sec. School with/without apprenticeship, A levels, no degree

    ma 2021 I

    Key data

    Frequency of publication weekly
    Publication date Thursday
    Copy price 2.00 EUR
    Base price (1/1 4c page) 28,500 EUR1
    Copies sold 168,8962
    Total readership 1.25 m3
    Editorship Stefan Kobus
    1 Prices valid from 01.07.2022
    2 IVW II/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,38 30,7 62
    Women 0,87 69,3 137

    Age

    Mill. % Index
    14 - 19 years 0,02 2,0 30
    20 - 29 years 0,07 5,8 44
    30 - 39 years 0,08 6,6 44
    40 - 49 years 0,11 9,2 65
    50 - 59 years 0,21 16,4 88
    60 - 69 years 0,30 23,6 157
    70 and over 0,46 36,4 207

    Education

    Mill. % Index
    Comprehensive school 0,02 1,6 39
    Secondary school, no professional training 0,09 7,0 93
    Secondary school, professional training 0,38 30,0 129
    Secondary school, no A levels 0,57 45,4 153
    A levels, no degree 0,08 6,2 36
    A levels, degree 0,12 9,9 53

    Net income

    Mill. % Index
    Below 1,000 EUR 0,03 2,7 48
    1,000 up to below 1,250 EUR 0,07 5,9 172
    1,250 up to below 1,500 EUR 0,07 5,2 109
    1,500 up to below 2,000 EUR 0,20 15,9 139
    2,000 up to below 2,500 EUR 0,22 17,8 155
    2,500 up to below 3,000 EUR 0,22 17,4 145
    3,000 EUR and more 0,44 35,2 69
    ma 2022 Pressemedien II

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why choose SUPERILLU?

  • SUPERILLU is the most widely read newsstand magazine in the eastern part of Germany
  • SUPERILLU reaches more readers in East Germany than Stern & Der Spiegel together
  • SUPERILLU is a critical component of a media plan for all of Germany
  • Advertising in SUPERILLU

    • The wide range of topics is unique: home region and world, economy and politics, celebrities, stories about people like you and me, extension section offering advice
    • Professional journalism with a tinge of colour from the eastern part of Germany ensures that the content speaks to hearts and minds of readers.
    • SUPERILLU is an effective, trustworthy advertising medium.
    • In conclusion: SUPERILLU is a critical component of a media plan for all of Germany. With it, your plan can be effective throughout German.