At the beginning of February, Tobias Conrad will be taking over the management of BCN. His area of responsibility as Managing Director will include the corporate organisation of marketing for BurdaVerlag, the ad management service provider AdTech Factory and BCN’s creative agency b.famous. As Managing Director and Chief Commercial Officer of mrge, Tobias Conrad is currently in charge of a leading Commerce Advertising platform that came about as a result of the merger between Shopping24, digidip and Yieldkit.
With Tobias Conrad, we want to breathe new life into marketing. That’s why I’m thrilled about his proven expertise in terms of both management and the marketing of innovative digital products. He is extremely proficient when it comes to technological issues and knows how the sale of advertising inventory can be driven forward these days.
Tobias Conrad has been working in the advertising market at the interface of the media business for many years. As a member of the Management Board at Ströer Media Solutions from 2016 to 2020, he was in charge of Publisher and Product Management, among other things. Prior to that, he worked as Divisional Director of Digital Media for the radio marketing services company RMS. Other stops along his management journey include Groupon and Axel Springer’s Media Impact, where he was in charge of marketing for BILD.de.