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    SCREENS IN MOTION 2023: The comprehensive study of video content

    Who views what, when and how? For the sixth time in a row, the big moving image study SCREENS IN MOTION is taking a close look at consumers' viewing habits. For the first time it’s possible to analyze developments over a longer period of time in order to assess consistent trends and their significance.

    The findings can be presented in detail by age group - as valuable target group insights for your campaign planning.

    Contact

    Find your point of contact
    Find your point of contact

    Marion Sperlich

    Head of Client Research

    Grosse Elbstrasse 59-63

    Deutschland

    +49 40 41 31 13 61

    marion.sperlich(at)bcn.group

    Study content of the current survey

  • Total viewing time fell by 8 minutes compared to the previous year, i.e. to the same level as in 2019.
  • Big screen remains the most-used device for moving image content at 90%, ahead of smartphone (75%), laptop/computer (62%) and tablet (39%).
  • Two-thirds of viewing time is attributable to the TV device - also among the up to 29-year-olds with a share of just under 50%.
  • Slight decline in streaming subscription use for the first time, classic TV also declines slightly, but remains by far the most used.
  • Women have overtaken men in streaming subscription use: since 2019, plus 10% points to 58%, men + 3% points to 54% points.
  • Up to 29 years: streaming subscription use stagnates at a high level (72%) and classic TV continues to lose slightly to 66%. Video platforms (55%) and social media (51%) are also highly relevant among younger people.
  • 30-49 years: after a significant increase of 10% points in the previous year, they reduced their streaming subscription use by 5% points to currently 61%. Classic TV also continues to decline by 5% points to now 77%.
  • 50+ years: Stable highest user share of classic TV (92%). Streaming subscription usage stable compared to the previous year at 40%. High relevance of public service media libraries (56%).
  • Viewing time for moving images is not only TV + streaming, but also video portals, media libraries, pay TV and social media.

    • Our Offer

    Make an appointment now for an online presentation where we can present the results of the study in detail adjusted to your needs. We look forward to a joint exchange from media professional to media professional.

    Method profile

    Method: Online survey
    Period: 07. March - 17. March 2023
    Population: 14+, online representative, quota according to age, gender and region
    Number of samples: n = 2.002
    Institute: GfK Nürnberg

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