• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • LISA KOCHEN & BACKEN

    LISA KOCHEN & BACKEN is ideal for families and singles who, despite a limited time budget, have a desire for something home-cooked and delicious. Each monothematic issue focuses on the joy of cooking, the fun of baking, and the hospitality of LISA KOCHEN & BACKEN readers.

    Lisa Kochen & Backen Cover

    Contact

    Find your point of contact
    Find your point of contact

    Main target audience

    Age

    77,8 % 30 - 69 years

    Gender

    86,5 % Women

    Net Income

    52,3 % > 3,000 EUR

    Education

    69,9 % A levels, university degree

    ma 2021 II

    Key data

    Frequency of publication 10 times p.a.
    Publication date Wednesday
    Copy price 2.20 EUR
    Base price (1/1 4c page) 15,600 EUR1
    Copies sold 53,3402
    Total readership 393,3343
    Editorship Maria Sandoval
    1 Prices valid from 01.07.2022
    2 IVW II/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,05 12,0 24
    Women 0,35 88,0 174

    Age

    Mill. % Index
    14 - 19 years 0,01 2,4 37
    20 - 29 years 0,01 3,7 28
    30 - 39 years 0,03 8,8 58
    40 - 49 years 0,06 16,1 115
    50 - 59 years 0,10 26,3 142
    60 - 69 years 0,11 27,7 185
    70 and over 0,06 15,0 85

    Education

    Mill. % Index
    Comprehensive school 0,00 0,6 14
    Secondary school, no professional training 0,03 7,2 96
    Secondary school, professional training 0,13 33,3 143
    Secondary school, no A levels 0,14 35,3 120
    A levels, no degree 0,07 17,0 99
    A levels, degree 0,03 6,7 36

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 3,9 71
    1,000 up to below 1,250 EUR 0,01 2,8 83
    1,250 up to below 1,500 EUR 0,02 5,1 107
    1,500 up to below 2,000 EUR 0,04 10,0 88
    2,000 up to below 2,500 EUR 0,05 12,9 112
    2,500 up to below 3,000 EUR 0,06 14,0 117
    3,000 EUR and more 0,20 51,3 100
    ma 2022 Pressemedien II

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why choose LISA KOCHEN & BACKEN?

  • Attractive readership: All those who enjoy cooking, love baking, and dine with pleasure, while turning everyday life into a daily culinary experience - predestined for young families and singles with limited time budgets and high demands.
  • Added value for readers: Monothematic magazine concept with extensive recipe sections and lifestyle tips for that special everyday cooking plus a 16-page insert close to the essence of the LISA brand family.
  • 360 Degree Brand: With individual cooperation concepts, the LISA brand family offers numerous opportunities to implement the optimal communication solution for partners.
  • Advertisers benefit from the high, everyday service quality and food expertise. With this positive basic mood, brands find the perfect environment.