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  • INSTYLE.DE – Every look a style to shop

    At INSTYLE.DE everything revolves around fashion, beauty, street style, lifestyle and stars. Always with the direct shop link.

    What do the stars of the lifestyle scene wear or use? What are the newest, coolest products on the market?

    INSTYLE presents the trends and makes them immediately available. Also, for the male target group on the channel INSTYLE MEN and for style-conscious mothers on the channel INSTYLE MINI & ME.



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    Main target audience


    66,0 % 25 - 59 years


    83,0 % Women

    Net Income

    48,0 % > 3,000 EUR

    AGOF ddf 11/21

    Key data

    Portalname INSTYLE.DE
    Unique Users 4.06 m1
    Page Impressions 9.48 m2
    Visits 7.41 m3
    Newsletter subscribers (stand alone) 17,7004
    Facebook Fans 666,6824
    Instagram 270,0004
    Pinterest 243,9004
    Youtube 14,2004
    TikTok 5,6484
    Video Views 17.10 m4
    1 AGOF ddf 11/21
    2 IVW 06/22
    3 IVW 06/22
    4 July 2022, publisher's statement; video views: 01.01.-10.07.2022 omnia nexx


  • INSTYLE.DE is the digital shopping bible of online lifestyle media brands.
  • INSTYLE.DE puts the sought-after INSTYLE target audience on the world wide web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • instyle.de
  • Advertise on INSTYLE.DE

    INSTYLE.DE offers 100% brand safety, high-end environments and a pure, lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.