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  • instyle.de – Every look a style to shop

    At instyle.de everything revolves around fashion, beauty, street style, lifestyle and stars. Always with the direct shop link.

    What do the stars of the lifestyle scene wear or use? What are the newest, coolest products on the market?

    InStyle presents the trends and makes them immediately available. Also, for the male target group on the channel InStyle MEN and for style-conscious mothers on the channel InStyle Mini&Me.

    InStyle.de

    Contact

    Find your point of contact
    Find your point of contact

    Main target audience

    Age

    47,1 % 25 - 59 years

    Gender

    81,0 % Women

    Net Income

    47,0 % > 3,000 EUR

    AGOF ddf 02/21

    Key data

    Portalname instyle.de
    Unique Users 4.03 m1
    Page Impressions 8.56 m2
    Visits 6.95 m3
    Newsletter subscribers (stand alone) 23,0004
    Facebook Fans 679,0004
    Instagram 247,0004
    Pinterest 206,0004
    Youtube 12,7004
    Video Views 2.52 m4
    1 AGOF ddf 03/21
    2 IVW 07/21
    3 IVW 07/21
    4 January 2021, publisher's statement; video views: december 2020

    Besucherprofil im Detail

    Gender

    Mill. % Index
    Men 0,72 18,0 37
    Women 3,28 82,0 162

    Age

    Mill. % Index
    16 - 19 years 0,15 3,7 80
    20 - 29 years 0,58 14,6 107
    30 - 39 years 0,64 15,9 105
    40 - 49 years 0,68 17,1 115
    50 - 59 years 1,02 25,5 132
    60 - 69 years 0,58 14,6 99
    70 and over 0,35 8,7 49

    Education

    Mill. % Index
    A levels, degree 0,92 23,1 112
    No general school-leaving qualifications 0,02 0,6 31
    Secondary school, no information 1,00 25,0 79
    Secondary school: secondary school (West Germany)/secondary school (former East Germany) 1,39 34,8 115
    A levels or vocational diploma 0,66 16,6 108

    Net income

    Mill. % Index
    Below 1,000 EUR 0,22 5,5 85
    1,500 up to below 2,000 EUR 0,52 13,1 93
    2,000 up to below 2,500 EUR 0,40 9,9 89
    2,500 up to below 3,000 EUR 0,60 15,1 108
    3,000 EUR and more 1,90 47,5 108
    AGOF ddf, population 16+, 09 2021

    Why instyle.de?

  • instyle.de is the digital shopping bible of online lifestyle media brands.
  • instyle.de puts the sought-after InStyle target audience on the web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • instyle.de
  • Advertise on instyle.de

    instyle.de offers 100% brand safety, high-end environments and a pure, lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.