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  • INSTYLE.DE – Every look a style to shop

    At INSTYLE.DE everything revolves around fashion, beauty, street style, lifestyle and stars. Always with the direct shop link.

    What do the stars of the lifestyle scene wear or use? What are the newest, coolest products on the market?

    INSTYLE presents the trends and makes them immediately available. Also, for the male target group on the channel INSTYLE MEN and for style-conscious mothers on the channel INSTYLE MINI & ME.



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    Main target audience


    66,0 % 25 - 59 years


    83,0 % Women

    Net Income

    48,0 % > 3,000 EUR

    AGOF ddf 11/21

    Key data

    Portalname INSTYLE.DE
    Unique Users 2.93 m1
    Page Impressions 8.87 m2
    Visits 7.06 m3
    Newsletter subscribers (stand alone) 20,2004
    Facebook Fans 660,1974
    Instagram 282,8434
    Pinterest 261,6224
    Youtube 14,4004
    TikTok 86,7554
    Video Views 10.14 m4
    1 AGOF ddf Ø Monat (Oct - Dec 22)
    2 IVW 12/22
    3 IVW 12/22
    4 July 2023, publisher's statement; video views: 18.10.22-23.01.2023 omnia nexx


  • INSTYLE.DE is the digital shopping bible of online lifestyle media brands.
  • INSTYLE.DE puts the sought-after INSTYLE target audience on the world wide web.
  • Fully responsive, endless scrolling and a large-scale front-end layout offer the perfect platform for effective online advertising.
  • instyle.de
  • Advertise on INSTYLE.DE

    INSTYLE.DE offers 100% brand safety, high-end environments and a pure, lifestyle-focused target audience combined with large-scale, visible display branding formats and native advertising.