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  • FOCUS MONEY - Investing money is fun

    The world of business is exciting. FOCUS MONEY provides the proof. Week after week.

    The magazine provides concrete financial benefits and helps the readers to increase their wealth – with passion, economic competence and an alert eye on the stock market. Because one thing is certain: enthusiasm for financial topics, empathy and humour are not mutually exclusive.

    FOCUS MONEY Magazin Cover

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    Main target audience

    Age

    79,0 % 20 - 59 years

    Gender

    84,0 % Men

    Net Income

    71,0 % > 3,000 EUR

    Education

    86,0 % A levels or similar

    ma 2022 II

    Key data

    Frequency of publication weekly
    Publication date Wednesday
    Copy price 4.90 EUR
    Base price (1/1 4c page) 22,200 EUR1
    Copies sold 90,8692
    Total readership 553,4823
    Editorship Georg Meck
    1 Prices valid from 01.07.2022
    2 IVW IV/22
    3 ma 2023 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,46 83,3 169
    Women 0,09 16,7 33

    Age

    Mill. % Index
    14 - 19 years 0,02 3,9 59
    20 - 29 years 0,09 15,9 120
    30 - 39 years 0,09 16,2 107
    40 - 49 years 0,11 20,3 145
    50 - 59 years 0,14 25,0 135
    60 - 69 years 0,08 15,1 101
    70 and over 0,02 3,6 21

    Education

    Mill. % Index
    Comprehensive school 0,01 2,0 49
    Secondary school, no professional training 0,03 4,8 67
    Secondary school, professional training 0,04 7,0 30
    Secondary school, no A levels 0,10 18,7 63
    A levels, no degree 0,13 23,0 135
    A levels, degree 0,25 44,6 240

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 1,8 32
    1,000 up to below 1,250 EUR 0,01 1,0 28
    1,250 up to below 1,500 EUR 0,01 0,9 21
    1,500 up to below 2,000 EUR 0,02 4,3 39
    2,000 up to below 2,500 EUR 0,04 6,4 54
    2,500 up to below 3,000 EUR 0,05 9,4 79
    3,000 EUR and more 0,42 76,2 148
    ma 2023 Pressemedien I

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why FOCUS MONEY?

  • FOCUS MONEY secures asset accumulation – individually adapted to the respective needs and knowledge levels of our various target groups.
  • From beginners to professionals, FOCUS MONEY offers independent advice with journalistic excellence.
  • The relationship with our clients is based on trust, as we curate competently with experts and provide the basis for economic decisions.
  • FOCUS MONEY sees itself as a navigator and offer each community of interest its own ecosystem with suitable and individual products and services.
  • Advertising in the print medium of FOCUS MONEY

    Attractive target group: FOCUS MONEY readers are experts in the field of finance. They like to use their above-average net income for private investments and are on average between 20 and 49 years old.

    FOCUS MONEY is an advisor: As an established financial magazine, the brand has made a name for itself as an advisor for the high-end target group.

    360 degree brand with our young digital brands: individual cooperation concepts on our young digital brands for reaching completely new target groups.

    FOCUS MONEY is quality: advertisers benefit from this clear positioning. With this high-quality demand on our journalism, brands find the perfect environment.