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  • FOCUS Magazine

    FOCUS addresses the full range of social issues like no other news magazine!

    FOCUS is for people who become curious when the world changes. People who want to shape the future. Optimists who see the change as an opportunity. FOCUS helps its readers make the right decisions in times of change. A modern news magazine can convey more than just news. FOCUS provides facts, not fiction, so readers can make their own minds up. FOCUS reaches a future-oriented, educated, affluent and consumption-driven target group with a wide range of interests.

    FOCUS magazine cover

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    Main target audience

    Age

    53,0 % 30 - 59 years

    Gender

    66,0 % Men

    Net Income

    57,0 % > 3.000 EUR

    Education

    47,0 % A levels, degree/no degree

    ma 2020 II

    Key data

    Frequency of publication weekly
    Publication date Saturday
    Copy price 4.70 EUR
    Base price (1/1 4c page) 57,500 EUR1
    Copies sold 246,3482
    Total readership 3.36 m3
    Editorship Robert Schneider
    1 Prices valid from 01.01.2021
    2 IVW II/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 2,17 64,8 131
    Women 1,18 35,2 70

    Age

    Mill. % Index
    14 - 19 years 0,16 4,7 71
    20 - 29 years 0,35 10,4 78
    30 - 39 years 0,58 17,3 116
    40 - 49 years 0,60 18,0 127
    50 - 59 years 0,82 24,4 130
    60 - 69 years 0,45 13,4 91
    70 and over 0,40 11,9 68

    Education

    Mill. % Index
    Comprehensive school 0,10 3,1 75
    Secondary school, no professional training 0,13 3,9 49
    Secondary school, professional training 0,48 14,4 60
    Secondary school, no A levels 0,93 27,8 92
    A levels, no degree 0,61 18,3 121
    A levels, degree 1,09 32,5 176

    Net income

    Mill. % Index
    Below 1,000 EUR 0,09 2,7 44
    1,000 up to below 1,250 EUR 0,06 1,9 49
    1,250 up to below 1,500 EUR 0,10 3,1 55
    1,500 up to below 2,000 EUR 0,25 7,5 61
    2,000 up to below 2,500 EUR 0,27 8,0 68
    2,500 up to below 3,000 EUR 0,33 9,7 85
    3,000 EUR and more 2,25 67,0 137
    ma 2021 Pressemedien II

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why FOCUS Magazine?

  • FOCUS sells around 251,000 copies week after week, in print or digitally.
  • FOCUS reaches around 3.51 million readers.
  • As one of Germany's highest-profile magazines, FOCUS serves the entire spectrum of socially relevant topics and offers communication in authentic topics.
  • Advertising in FOCUS print media

    • FOCUS is a magazine for those who look to the future with optimism and see change as an opportunity.
    • FOCUS is facts and emotions. They help readers making the right decisions for themselves in confusing times.
    • FOCUS reaches a forward-looking, educated, high-income, consumer-oriented target group with a broad spectrum of interests.

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  • FOCUS Profile