Brand FOCUS

FOCUS Magazine - Here are the facts

FOCUS is a modern weekly magazine that tells the stories of our world at the highest journalistic level, classifies the challenges of the time and thus provides orientation. It is about tomorrow's topics and the heroes and heroines who are changing our world - in politics, business, science, society and culture. Because people make news and people are news. FOCUS believes in the power of facts, the power of clear thought and the importance of debate for our democracy. It may be harder today, but it is also more important than ever to separate fake from fact. We do it. Every week!

"Focus is the modern weekly magazine that tells the stories of our world and classifies the challenges of the time. People make news and people are news. Where is the future being thought and made? Who are the heroes and heroines? Who provides orientation? Focus takes a close look and tells journalistically at the highest level what will be of importance tomorrow." FRANZISKA REICH

"Focus is the strong, self -confident middle -class voice in Germany. A voice for common sense and economic rationality." GEORG MECK

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Main target audience

Age

71,0 % 20 - 59 years

Gender

66,0 % Men

Net Income

66,0 % > 3,000 EUR

Education

80,0 % A levels or similar

ma 2022 II

Key data

Frequency of publication	weekly
Publication date	Saturday
Copy price	4.90 EUR
Base price (1/1 4c page)	62,500 EUR¹
Copies sold	237,458²
Total readership	3.16 m³
Editorship	Franziska Reich, Georg Meck

¹ Prices valid from 01.07.2022

² IVW I/23

³ ma 2023 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	2,23	70,8	144
Women	0,92	29,2	58

Age

	Mill.	%	Index
14 - 19 years	0,08	2,4	37
20 - 29 years	0,27	8,7	66
30 - 39 years	0,55	17,3	115
40 - 49 years	0,55	17,6	126
50 - 59 years	0,71	22,6	122
60 - 69 years	0,50	16,0	107
70 and over	0,49	15,4	88

Education

	Mill.	%	Index
Comprehensive school	0,04	1,4	35
Secondary school, no professional training	0,14	4,5	62
Secondary school, professional training	0,56	17,7	75
Secondary school, no A levels	0,86	27,2	92
A levels, no degree	0,57	18,1	106
A levels, degree	0,98	31,1	167

Net income

	Mill.	%	Index
Below 1,000 EUR	0,08	2,6	46
1,000 up to below 1,250 EUR	0,07	2,3	63
1,250 up to below 1,500 EUR	0,11	3,6	80
1,500 up to below 2,000 EUR	0,24	7,5	68
2,000 up to below 2,500 EUR	0,26	8,2	69
2,500 up to below 3,000 EUR	0,34	10,7	90
3,000 EUR and more	2,06	65,2	127

ma 2023 Pressemedien I

Deadlines

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Why FOCUS Magazine?

In line with the FOCUS motto "Here are the Facts", FOCUS only delivers thoroughly researched and high-quality articles with real facts instead of fakes and fast news, because FOCUS sees itself as a companion, advisor and inspiration for its readers.

High reach of 3.16 million readers (ma 2023 I)

Attractive target group: high-income, educated, future-oriented

On average, readers pick up Focus 4.4 times. In total, the respondents spent more than two and a half hours with FOCUS magazine. (Basis: Focus readers: n=1,296; Source:FOCUS main issue test July 2022)

Innovative strength FOCUS demonstrates its innovative strength, among other things, with the "FOCUS Innovation Award", launched in 2020, which honours innovative ideas.

Optimism FOCUS always takes a positive, optimistic view of the changing world and shows its readers the resulting opportunities.

Quality journalism To ensure this level of Champions League journalism, FOCUS relies exclusively on highly competent editors such as Jörg Harlan Rohleder (known from Vanity Fair & Interview Magazine) as Deputy Editor-in-Chief and Editorial Director, Thomas Tuma as THE watch specialist (known from Handelsblatt and Spiegel) and Franziska Reich (known from Stern and as a parliamentary correspondent) as the new co-chief editor of FOCUS with Georg Meck, known from FOCUS Money. Also new to the team is Frances Uckermann as Creative Director.

International The international relevance is reflected in the partnership with "The Economist".