Brand FOCUS

FOCUS Magazine - Here are the facts

FOCUS is the modern news magazine. Like no other, FOCUS addresses the entire spectrum of socially relevant topics! With a high utility value, a high-quality graphical language and the accurate infographics. The jury of the European Publishing Awards has honoured this once again with awards in the categories "Politics & Society" and "Infographic".

„FOCUS is about people who are changing our world - in politics, business, science, society, media and culture. We talk to them and tell their story. We show their network and explain their success. People make news and people are news. We deliver facts instead of fakes so that our readers can form their own picture.

FOCUS is a companion, advisor and inspiration for our readers. That is what a modern news magazine is all about. That's what we mean when we say: People in FOCUS.“

Robert Schneider, editor-in-chief FOCUS

Contact

Find your point of contact

Main target audience

Age

71,0 % 20 - 59 years

Gender

66,0 % Men

Net Income

66,0 % > 3,000 EUR

Education

80,0 % A levels or similar

ma 2022 II

Key data

Frequency of publication	weekly
Publication date	Saturday
Copy price	4.90 EUR
Base price (1/1 4c page)	62,500 EUR¹
Copies sold	235,816²
Total readership	3.16 m³
Editorship	Robert Schneider

¹ Prices valid from 01.07.2022

² IVW IV/22

³ ma 2023 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	2,23	70,8	144
Women	0,92	29,2	58

Age

	Mill.	%	Index
14 - 19 years	0,08	2,4	37
20 - 29 years	0,27	8,7	66
30 - 39 years	0,55	17,3	115
40 - 49 years	0,55	17,6	126
50 - 59 years	0,71	22,6	122
60 - 69 years	0,50	16,0	107
70 and over	0,49	15,4	88

Education

	Mill.	%	Index
Comprehensive school	0,04	1,4	35
Secondary school, no professional training	0,14	4,5	62
Secondary school, professional training	0,56	17,7	75
Secondary school, no A levels	0,86	27,2	92
A levels, no degree	0,57	18,1	106
A levels, degree	0,98	31,1	167

Net income

	Mill.	%	Index
Below 1,000 EUR	0,08	2,6	46
1,000 up to below 1,250 EUR	0,07	2,3	63
1,250 up to below 1,500 EUR	0,11	3,6	80
1,500 up to below 2,000 EUR	0,24	7,5	68
2,000 up to below 2,500 EUR	0,26	8,2	69
2,500 up to below 3,000 EUR	0,34	10,7	90
3,000 EUR and more	2,06	65,2	127

ma 2023 Pressemedien I

Deadlines

Express booking possible

Purchase your ad just four days prior to initial publication.

Learn more

Why FOCUS Magazine?

In line with the FOCUS motto "Here are the Facts", FOCUS only delivers thoroughly researched and high-quality articles with real facts instead of fakes and fast news, because FOCUS sees itself as a companion, advisor and inspiration for its readers.

High reach of 3.14 million readers (ma 2022 II)

Attractive target group: high-income, educated, future-oriented

On average, readers pick up Focus 4.4 times. In total, the respondents spent more than two and a half hours with FOCUS magazine. (Basis: Focus readers: n=1,296; Source:FOCUS main issue test July 2022)

Innovative strength FOCUS demonstrates its innovative strength, among other things, with the "FOCUS Innovation Award", launched in 2020, which honours innovative ideas.

Optimism FOCUS always takes a positive, optimistic view of the changing world and shows its readers the resulting opportunities. Quality journalism To ensure this level of "Champions League" journalism, FOCUS only hires highly competent editors, such as Franziska Reich (known from Stern and as a parliamentary correspondent) as the new head of the politics department, Jörg Harlan Rohleder (known from Vanity Fair & Interview Magazine) as deputy editor-in-chief and head of the "Culture/Fashion" department, Thomas Tuma as THE watch specialist (known from Handelsblatt and Spiegel) and of course Robert Schneider, the editor-in-chief.

International The international relevance is reflected in the partnership with "The Economist".