• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • FOCUS Magazine - Here are the facts

    FOCUS is a modern weekly magazine that tells the stories of our world at the highest journalistic level, classifies the challenges of the time and thus provides orientation. It is about tomorrow's topics and the heroes and heroines who are changing our world - in politics, business, science, society and culture. Because people make news and people are news. FOCUS believes in the power of facts, the power of clear thought and the importance of debate for our democracy. It may be harder today, but it is also more important than ever to separate fake from fact. We do it. Every week!

    "Focus is the modern weekly magazine that tells the stories of our world and classifies the challenges of the time. People make news and people are news. Where is the future being thought and made? Who are the heroes and heroines? Who provides orientation? Focus takes a close look and tells journalistically at the highest level what will be of importance tomorrow." FRANZISKA REICH

    "Focus is the strong, self -confident middle -class voice in Germany. A voice for common sense and economic rationality." GEORG MECK

    FOCUS magazine cover


    Find your point of contact
    Find your point of contact

    Main target audience


    71,0 % 20 - 59 years


    66,0 % Men

    Net Income

    66,0 % > 3,000 EUR


    80,0 % A levels or similar

    ma 2022 II

    Key data

    Frequency of publication weekly
    Publication date Saturday
    Copy price 4.90 EUR
    Base price (1/1 4c page) 62,500 EUR1
    Copies sold 237,0972
    Editorship Franziska Reich, Georg Meck
    1 Prices valid from 01.07.2022
    2 IVW II/23


    Express booking possible

    Purchase your ad just four days prior to initial publication.

    Learn more

    Why FOCUS Magazine?

  • In line with the FOCUS motto "Here are the Facts", FOCUS only delivers thoroughly researched and high-quality articles with real facts instead of fakes and fast news, because FOCUS sees itself as a companion, advisor and inspiration for its readers.
  • High reach of 3.16 million readers (ma 2023 I)
  • Attractive target group: high-income, educated, future-oriented
  • On average, readers pick up Focus 4.4 times. In total, the respondents spent more than two and a half hours with FOCUS magazine. (Basis: Focus readers: n=1,296; Source:FOCUS main issue test July 2022)
  • Innovative strength FOCUS demonstrates its innovative strength, among other things, with the "FOCUS Innovation Award", launched in 2020, which honours innovative ideas.
  • Optimism FOCUS always takes a positive, optimistic view of the changing world and shows its readers the resulting opportunities.
  • Quality journalism To ensure this level of Champions League journalism, FOCUS relies exclusively on highly competent editors such as Jörg Harlan Rohleder (known from Vanity Fair & Interview Magazine) as Deputy Editor-in-Chief and Editorial Director, Thomas Tuma as THE watch specialist (known from Handelsblatt and Spiegel) and Franziska Reich (known from Stern and as a parliamentary correspondent) as the new co-chief editor of FOCUS with Georg Meck, known from FOCUS Money. Also new to the team is Frances Uckermann as Creative Director.
  • International The international relevance is reflected in the partnership with "The Economist".
  • Gallery

    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS
    © FOCUS