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  • FOCUS Magazine - Here are the facts

    FOCUS is the modern news magazine. Like no other, FOCUS addresses the entire spectrum of socially relevant topics! With a high utility value, a high-quality graphical language and the accurate infographics. The jury of the European Publishing Awards has honoured this once again with awards in the categories "Politics & Society" and "Infographic".

    „FOCUS is about people who are changing our world - in politics, business, science, society, media and culture. We talk to them and tell their story. We show their network and explain their success. People make news and people are news. We deliver facts instead of fakes so that our readers can form their own picture.

    FOCUS is a companion, advisor and inspiration for our readers. That is what a modern news magazine is all about. That's what we mean when we say: People in FOCUS.“

    Robert Schneider, editor-in-chief FOCUS

    FOCUS magazine cover

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    Main target audience

    Age

    71,0 % 20 - 59 years

    Gender

    66,0 % Men

    Net Income

    66,0 % > 3,000 EUR

    Education

    80,0 % A levels or similar

    ma 2022 II

    Key data

    Frequency of publication weekly
    Publication date Saturday
    Copy price 4.90 EUR
    Base price (1/1 4c page) 62,500 EUR1
    Copies sold 235,8162
    Total readership 3.16 m3
    Editorship Robert Schneider
    1 Prices valid from 01.07.2022
    2 IVW IV/22
    3 ma 2023 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 2,23 70,8 144
    Women 0,92 29,2 58

    Age

    Mill. % Index
    14 - 19 years 0,08 2,4 37
    20 - 29 years 0,27 8,7 66
    30 - 39 years 0,55 17,3 115
    40 - 49 years 0,55 17,6 126
    50 - 59 years 0,71 22,6 122
    60 - 69 years 0,50 16,0 107
    70 and over 0,49 15,4 88

    Education

    Mill. % Index
    Comprehensive school 0,04 1,4 35
    Secondary school, no professional training 0,14 4,5 62
    Secondary school, professional training 0,56 17,7 75
    Secondary school, no A levels 0,86 27,2 92
    A levels, no degree 0,57 18,1 106
    A levels, degree 0,98 31,1 167

    Net income

    Mill. % Index
    Below 1,000 EUR 0,08 2,6 46
    1,000 up to below 1,250 EUR 0,07 2,3 63
    1,250 up to below 1,500 EUR 0,11 3,6 80
    1,500 up to below 2,000 EUR 0,24 7,5 68
    2,000 up to below 2,500 EUR 0,26 8,2 69
    2,500 up to below 3,000 EUR 0,34 10,7 90
    3,000 EUR and more 2,06 65,2 127
    ma 2023 Pressemedien I

    Deadlines

    Express booking possible

    Purchase your ad just four days prior to initial publication.

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    Why FOCUS Magazine?

  • In line with the FOCUS motto "Here are the Facts", FOCUS only delivers thoroughly researched and high-quality articles with real facts instead of fakes and fast news, because FOCUS sees itself as a companion, advisor and inspiration for its readers.
  • High reach of 3.14 million readers (ma 2022 II)
  • Attractive target group: high-income, educated, future-oriented
  • On average, readers pick up Focus 4.4 times. In total, the respondents spent more than two and a half hours with FOCUS magazine. (Basis: Focus readers: n=1,296; Source:FOCUS main issue test July 2022)
  • Innovative strength FOCUS demonstrates its innovative strength, among other things, with the "FOCUS Innovation Award", launched in 2020, which honours innovative ideas.
  • Optimism FOCUS always takes a positive, optimistic view of the changing world and shows its readers the resulting opportunities. Quality journalism To ensure this level of "Champions League" journalism, FOCUS only hires highly competent editors, such as Franziska Reich (known from Stern and as a parliamentary correspondent) as the new head of the politics department, Jörg Harlan Rohleder (known from Vanity Fair & Interview Magazine) as deputy editor-in-chief and head of the "Culture/Fashion" department, Thomas Tuma as THE watch specialist (known from Handelsblatt and Spiegel) and of course Robert Schneider, the editor-in-chief.
  • International The international relevance is reflected in the partnership with "The Economist".