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  • ELLE DECORATION Germany – Living in true style

    ELLE DECORATION Germany is elegant, modern and style-conscious. It showcases the most beautiful interior styles from around the world and how readers can replicate them in their own homes.

    ELLE DECORATION Cover

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    Main target audience

    Age

    48,0 % 35 - 59 years

    Gender

    89,0 % Women

    Net Income

    68,0 % 3,000 - 10,000 EUR

    Education

    50,0 % A levels or similar, no university degree, University degree

    AWA 2022

    Key data

    Frequency of publication 6 times p.a.
    Publication date Wednesday
    Copy price 6.50 EUR
    Base price (1/1 4c page) 24,600 EUR1
    Copies sold 68,8132
    Total readership 739,9313
    Editorship Sabine Nedelchev
    1 Prices valid from 01.07.2022
    2 IVW II/22
    3 AWA 2022

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,08 11,1 23
    Women 0,66 88,9 175

    Age

    Mill. % Index
    14 - 19 years 0,01 2,0 31
    20 - 29 years 0,07 9,3 71
    30 - 39 years 0,13 17,1 113
    40 - 49 years 0,14 18,6 133
    50 - 59 years 0,16 21,6 116
    60 - 69 years 0,15 19,6 130
    70 and over 0,09 11,7 67

    Education

    Mill. % Index
    Secondary school, no professional training 0,06 8,5 92
    Secondary school, professional training 0,10 13,2 66
    Sixth form college, no A levels 0,21 28,1 74
    A levels or similar, no university degree 0,15 20,1 154
    University degree 0,22 30,0 152

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 3,3 90
    1,000 up to below 1,250 EUR 0,02 3,1 88
    1,250 up to below 1,500 EUR 0,02 2,9 70
    1,500 up to below 2,000 EUR 0,07 9,8 85
    2,000 up to below 2,500 EUR 0,05 6,6 59
    2,500 up to below 3,000 EUR 0,04 5,9 53
    3,000 EUR and more 0,51 68,4 125
    AWA 2022

    Deadlines

    Why ELLE DECORATION?

  • Women are the decision-makers in the home: ELLE DECORATION Germany is the high-end interior magazine in Germany with the highest percentage of female readers.
  • ELLE DECORATION Germany has the highest circulation and reach within the German high-end interior magazine segment.
  • As a strong and highly desirable international brand, ELLE DECORATION offers an attractive environment for advertising.
  • Advertise in ELLE DECORATION

    As the market leader, ELLE DECORATION Germany is a must-have in every high-end interior image campaign. Print advertising in ELLE DECORATION ensures long-lasting relevance in the end consumers’ brand mindset.