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  • EINFACHBACKEN.DE - simply good, tasty recipes

    EINFACHBACKEN.DE is the digital platform for all baking topics.  A variety of all-day recipes and variations, suggestions and tips for hearty or sweet recipes, seasonal recipes, classics, low carb and equipment news for your kitchen will be provided because of the multi-thematic focus. The baking recipes are simple and at the same time unusual and special. They are beginner-friendly but not boring for passionate hobby bakers. Finally, the result should generate excitement for all. Because cakes should be shared!

    einfachbacken.de Key Visual


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    Main target audience


    64,0 % 18-44 years


    73,0 % Women

    google analytics 04/23

    Key data

    Unique Users 12.52 m1
    Page Impressions 22.36 m2
    Visits 16.09 m3
    Facebook Fans 276,5984
    Instagram 476,8264
    Pinterest 137,6424
    Youtube 62,3004
    TikTok 37,5234
    1 google analytics 04/23
    2 IVW 04/23
    3 IVW 04/23
    4 July 2023, publisher's statement


  • Utility: all recipes are easy to bake and tasty – absolutely certain!
  • Quality: all recipes are processed and shooted by the EINFACHBACKEN.DE-editors and with our einfachbacken.de - unique guaranteed success!
  • First Mover: first independent baking portal in Germany
  • Our vision: we will be the No.1 place to go for baking!
  • Target groups: backing affine consumers and hobby bakers
  • User acquisition: sustainable data-driven SEO-strategy in combination with synergies of BurdaHome Food social media.
  • Success guarantee: cumulative media- and content competences of Hubert Burda Media
  • einfach backen Online