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  • EINFACHBACKEN.DE - simply good, tasty recipes

    EINFACHBACKEN.DE is the digital platform for all baking topics.  A variety of all-day recipes and variations, suggestions and tips for hearty or sweet recipes, seasonal recipes, classics, low carb and equipment news for your kitchen will be provided because of the multi-thematic focus. The baking recipes are simple and at the same time unusual and special. They are beginner-friendly but not boring for passionate hobby bakers. Finally, the result should generate excitement for all. Because cakes should be shared!

    einfachbacken.de Key Visual


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    Main target audience


    59,0 % 20-49 years


    75,0 % Women

    Net Income

    50,0 % > 3,000 EUR


    76,0 % higher school attended

    AGOF August 22

    Key data

    Unique Users 4.43 m1
    Page Impressions 15.66 m2
    Visits 11.54 m3
    Facebook Fans 274,0004
    Instagram 400,2004
    Pinterest 117,3004
    Youtube 43,8004
    TikTok 37,4004
    1 AGOF II/22
    2 IVW III/22
    3 IVW III/22
    4 October 2022, publisher's statement


  • Utility: all recipes are easy to bake and tasty – absolutely certain!
  • Quality: all recipes are processed and shooted by the EINFACHBACKEN.DE-editors and with our einfachbacken.de - unique guaranteed success!
  • First Mover: first independent baking portal in Germany
  • Our vision: we will be the No.1 place to go for baking!
  • Target groups: backing affine consumers and hobby bakers
  • User acquisition: sustainable data-driven SEO-strategy in combination with synergies of BurdaHome Food social media.
  • Success guarantee: cumulative media- and content competences of Hubert Burda Media
  • einfach backen Online