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  • BIKE - The leading mountain bike magazine in Europe since 1989 - a benchmark for the industry and the mouthpiece for the scene.

    With authentic reports and fascinating photo stories, BIKE shows the whole spectrum of mountain biking, advises its readers on fitness issues and provides tips for events, tours and purchases. BIKE focuses on testing and technical topics. The highly technical products require appropriate test procedures - only in this way can the performance of innovative manufacturers be assessed and the differences between the products presented. The BIKE editorial team has one of the most modern test laboratories in the bicycle industry.

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    Main target audience

    BIKE readers are sports enthusiasts, trendsetters and innovators who have an exceptionally high willingness to spend money on their sport.

    Why BIKE ?

  • BIKE has been the leading mountain bike magazine in Europe since 1989.
  • Its readers are trendsetters and innovators with an above-average net household income.
  • BIKE offers creative and customised cross-media concepts across all channels. Above all, the event family consisting of highly frequented BIKE festivals and the unique BIKE-Transalp creates special advertising environments.