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  • PETRA – Where life meets style

    PETRA stands for fashion, beauty and lifestyle trends and has been setting trends for over half a century. PETRA not only inspires with high-quality spreads covering fashion and beauty, exclusive interviews and reports, but also shows everything that makes life better.

    Trends, fashion and style are in PETRA’s genes.

    PETRA is casual, confident and humorous – for confident women.

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    Key data

    Frequency of publication monthly
    Copy price 3.70 EUR
    Base price (1/1 4c page) 26,700 EUR1
    Copies sold 75,1162
    Total readership 602,4843
    Editorship Tim Affeld
    1 Prices valid from 01.01.2022
    2 IVW II/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 5,8 12
    Women 0,57 94,2 186

    Age

    Mill. % Index
    14 - 19 years 0,01 1,5 23
    20 - 29 years 0,03 4,6 35
    30 - 39 years 0,11 18,1 120
    40 - 49 years 0,11 19,0 135
    50 - 59 years 0,18 29,8 160
    60 - 69 years 0,09 15,6 104
    70 and over 0,07 11,5 65

    Education

    Mill. % Index
    Comprehensive school 0,00 0,8 20
    Secondary school, no professional training 0,02 4,1 55
    Secondary school, professional training 0,11 18,8 81
    Secondary school, no A levels 0,27 44,1 149
    A levels, no degree 0,09 15,5 91
    A levels, degree 0,10 16,6 89

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,3 40
    1,000 up to below 1,250 EUR 0,01 1,8 53
    1,250 up to below 1,500 EUR 0,03 4,6 95
    1,500 up to below 2,000 EUR 0,03 4,7 41
    2,000 up to below 2,500 EUR 0,06 9,5 83
    2,500 up to below 3,000 EUR 0,07 12,4 104
    3,000 EUR and more 0,39 64,8 126
    ma 2022 Pressemedien II

    Deadlines

    Why PETRA?

  • PETRA has on the market for over half a century and is one of the best-known monthly women’s magazines.
  • High-spending target group: PETRA readers like to treat themselves to high-quality products and love luxury.
  • 360° brand: PETRA offers creative and individual cross-media concepts across all channels.