Brand HARPER'S BAZAAR

HARPER'S BAZAAR Germany – The spirit of luxury

HARPER'S BAZAAR marks a new attitude in Germany's high-end luxury magazine market: fashion trends that define the Zeitgeist and ignite cultural change.

Unique, innovative, provocative and extravagantly elegant, characterised by high-quality journalism.

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Main target audience

Age

56,0 % 20 - 49 years

Gender

90,0 % Women

Net Income

70,0 % > 3,000 EUR

Education

56,0 % A levels or similar, no university degree, university degree

AWA 2022

Key data

Frequency of publication	11 times p.a.
Publication date	Wednesday
Copy price	7.50 EUR
Base price (1/1 4c page)	33,400 EUR¹
Copies sold	57,253²
Total readership	446,857³
Editorship	Kerstin Schneider

¹ Prices valid from 01.07.2022

² IVW IV/22

³ AWA 2022

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,05	10,2	21
Women	0,40	89,8	177

Age

	Mill.	%	Index
14 - 19 years	0,04	8,7	134
20 - 29 years	0,05	12,2	93
30 - 39 years	0,11	24,5	162
40 - 49 years	0,09	19,3	138
50 - 59 years	0,08	18,2	98
60 - 69 years	0,04	9,1	60
70 and over	0,04	7,9	45

Education

	Mill.	%	Index
Secondary school, no professional training	0,03	6,9	75
Secondary school, professional training	0,04	8,9	44
Sixth form college, no A levels	0,13	28,3	75
A levels or similar, no university degree	0,09	20,9	160
University degree	0,16	35,0	177

Net income

	Mill.	%	Index
Below 1,000 EUR	0,02	3,4	93
1,000 up to below 1,250 EUR	0,01	2,4	69
1,250 up to below 1,500 EUR	0,01	1,9	46
1,500 up to below 2,000 EUR	0,03	7,5	65
2,000 up to below 2,500 EUR	0,03	7,8	70
2,500 up to below 3,000 EUR	0,03	7,4	66
3,000 EUR and more	0,31	69,6	127

AWA 2022

Deadlines

Why HARPER'S BAZAAR?

HARPER'S BAZAAR Germany is avant-garde source of inspiration for an extremely desirable target audience: urban trendsetters and brand-conscious cosmopolitans.

HARPER'S BAZAAR guarantees a high-end environment with positive image transfer (luxury up-lift).