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  • HARPER'S BAZAAR Germany – The spirit of luxury

    HARPER'S BAZAAR marks a new attitude in Germany's high-end luxury magazine market: fashion trends that define the Zeitgeist and ignite cultural change.

    Unique, innovative, provocative and extravagantly elegant, characterised by high-quality journalism.

    HARPER'S BAZAAR Cover

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    Main target audience

    Age

    56,0 % 20 - 49 years

    Gender

    90,0 % Women

    Net Income

    70,0 % > 3,000 EUR

    Education

    56,0 % A levels or similar, no university degree, university degree

    AWA 2022

    Key data

    Frequency of publication 11 times p.a.
    Publication date Wednesday
    Copy price 7.50 EUR
    Base price (1/1 4c page) 33,400 EUR1
    Copies sold 57,2532
    Total readership 446,8573
    Editorship Kerstin Schneider
    1 Prices valid from 01.07.2022
    2 IVW IV/22
    3 AWA 2022

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,05 10,2 21
    Women 0,40 89,8 177

    Age

    Mill. % Index
    14 - 19 years 0,04 8,7 134
    20 - 29 years 0,05 12,2 93
    30 - 39 years 0,11 24,5 162
    40 - 49 years 0,09 19,3 138
    50 - 59 years 0,08 18,2 98
    60 - 69 years 0,04 9,1 60
    70 and over 0,04 7,9 45

    Education

    Mill. % Index
    Secondary school, no professional training 0,03 6,9 75
    Secondary school, professional training 0,04 8,9 44
    Sixth form college, no A levels 0,13 28,3 75
    A levels or similar, no university degree 0,09 20,9 160
    University degree 0,16 35,0 177

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 3,4 93
    1,000 up to below 1,250 EUR 0,01 2,4 69
    1,250 up to below 1,500 EUR 0,01 1,9 46
    1,500 up to below 2,000 EUR 0,03 7,5 65
    2,000 up to below 2,500 EUR 0,03 7,8 70
    2,500 up to below 3,000 EUR 0,03 7,4 66
    3,000 EUR and more 0,31 69,6 127
    AWA 2022

    Deadlines

    Why HARPER'S BAZAAR?

  • HARPER'S BAZAAR Germany is avant-garde source of inspiration for an extremely desirable target audience: urban trendsetters and brand-conscious cosmopolitans.
  • HARPER'S BAZAAR guarantees a high-end environment with positive image transfer (luxury up-lift).
  • Take a look inside the magazine

    Advertise in HARPER'S BAZAAR

    HARPER'S BAZAAR Germany provides access to Germany's top level and early adopter target audiences with no wastage.