• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • GUTER RAT - Inspiring our readers to become buyers

    GUTER RAT is the largest consumer magazine in Germany. The magazine reaches people just before they make their decision about buying a product. GUTER RAT inspires readers to become buyers.

    Guter Rat logo


    Find your point of contact.

    Find point of contact

    Find the right topic immediately

    Our topic preview tool will help you to find the right channels, themes or specials for your campaign straight away. Why not try it out today?

    To the topic preview tool

    0.81 m


    Main target audience

    Readers of GUTER RAT are educated and in the prime of life. They want to take decisions. GUTER RAT selects well-researched topics, consolidates information and gives direction in the buying process.

    [Source contacts: b4p 2020 II, cross media brand reach]

    About Guter Rat

    Guter Rat, the largest consumer magazine from Berlin, foundet in 1945, is one of the biggest business issues in Germany.