Effective immediately, BCN will also be marketing the digital offerings for Delius Klasing Verlag. The portfolio includes leading special-interest media like YACHT, Europe’s largest sailing magazine.
With immediate effect, the BCN Brand Community Network will be lending its support to Olympia-Verlag in marketing the renowned print portfolio of its kicker and ALPIN brands in Germany. The…
It’s official: The BCN Brand Community Network will start the 2024 marketing year on 1 September as a joint venture. The shareholders involved are Hubert Burda Media, Funke and the KLAMBT Media…
The summer issue of ADAC MOTORWELT, which is available to all club members as of today, presents the ADAC’s second Mobility Index showing the current developments in transportation in Germany and…
The buying mood is improving again - good news for all advertisers! After bottoming out in October 2022, consumer sentiment in Germany has risen for the sixth month in a row through April 2023,…
In the current trend report ‘Sports Coverage in Transition’, Germany’s leading market media study ‘best for planning’ (b4p) sheds light on the most popular types of sports as well as different target…
In addition to media usage and the performance of more than 200 brands, the best for tracking brands (b4t brands) advertising effectiveness study now also measures social media channels’…
Munich Airport is entering the programmatic advertising market by way of its digital advertising media. Beginning with immediate effect, the eight large-format video displays in Terminal 1 can be…
The Bundeskartellamt, Germany’s antitrust authority, has approved the registration by Hubert Burda Media and Funke Mediengruppe regarding a joint venture for marketing. In the future, BCN Brand…
Spring is just around the corner – which means that time of year is almost upon us when we start planning our next getaway. The ADAC MOTORWELT spring issue, which is once again available for all club…