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    The more precise the data, the better the media planning.

    Das Medienpanel by Burda

    Das Medienpanel by Burda ist das eigene Panel von Burda zur Markt- und Meinungsforschung innerhalb der Burda-eigenen Leserschaft. Seit dem Start im Sommer 2019 sind über 7100 aktive Teilnehmer im Panel.

    Über das Panel sind wir in der Lage, unsere Leser/User direkt zu erreichen und ihre Meinung, ihr Verhalten und ihre Konsumgewohnheiten zu erfragen. Darüber erhalten wir eine hohe Qualität der Daten mit hoher Aussagekraft und tieferen Insights. Neben Werbewirkungsstudien lassen sich über das Panel auch ad-hoc-Umfagen und Studien (z.B Haptik Studien) realsieren.

    Mehr zum Medienpanel by Burda

    Market media study b4p 2021: Continuity, new media genres and trends for modern media planning
    With its latest publication for 2021, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication…
    B4P TRENDS #2-2021: GERMANY AND FOOTBALL – HOW THE MEDIA BENEFIT FROM IT
    The European Football Championship that kicks off today is ray of hope for many football fans. After countless cancelled matches and…
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    Sustainability report: conscientious consumption requires brands to reinvent themselves
    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be…
    New coronavirus study: The virus has had a lasting impact on our media and leisure behaviour. And not to forget, the impact of the pandemic on Christmas
    Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the…
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    Our men's magazines showcase the entire spectrum of modern masculinity
    Germany is currently home to 34.8 million men. But how are men faring in the year 2020, and what role do they play as a target audience…
    THE PHARMACEUTICAL INDUSTRY IN THE b4p MARKET MEDIA STUDY
    The latest analysis from best for planning has revealed that the topic of health has become more important for people over the past few…