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    News

    [Translate to En:]
    Neue b4p trends Studie gibt Einblick über das Anlage- und Sparverhalten der Deutschen
    Wie wird in Deutschland gespart, wie sieht es dabei mit der Absicherung für das Alter aus, welche Anlagemöglichkeiten werden genutzt –…
    #Mutpflaster campaign lifts the taboo around chronic wounds
    The #Mutpflaster campaign, developed exclusively by BCN together with influential partners from the medical care sector, leverages…
    BCN becomes marketer for Cittadino
    The Brand Community Network is once again expanding its portfolio and joining Cittadino to enter digital out-of-home marketing. With…

    Research

    Market media study b4p 2021: Continuity, new media genres and trends for modern media planning
    With its latest publication for 2021, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication…
    B4P TRENDS #2-2021: GERMANY AND FOOTBALL – HOW THE MEDIA BENEFIT FROM IT
    The European Football Championship that kicks off today is ray of hope for many football fans. After countless cancelled matches and…
    [Translate to En:]
    Sustainability report: conscientious consumption requires brands to reinvent themselves
    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be…

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