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    News

    BCN becomes marketer for Cittadino
    The Brand Community Network is once again expanding its portfolio and joining Cittadino to enter digital out-of-home marketing. With…
    Market media study b4p 2021: Continuity, new media genres and trends for modern media planning
    With its latest publication for 2021, the Gesellschaft für integrierte Kommunikationsforschung (Society for Integrated Communication…
    [Translate to En:]
    Burda Community Network is now BCN Brand Community Network
    New name, new look: we are now BCN Brand Community Network. Our company’s new name expresses our self-image even better. As a large and…

    Research

    B4P TRENDS #2-2021: GERMANY AND FOOTBALL – HOW THE MEDIA BENEFIT FROM IT
    The European Football Championship that kicks off today is ray of hope for many football fans. After countless cancelled matches and…
    [Translate to En:]
    Sustainability report: conscientious consumption requires brands to reinvent themselves
    The latest Sustainability Report (an analysis of the results of b4p and b4t) examines how this change of consciousness can be…
    New coronavirus study: The virus has had a lasting impact on our media and leisure behaviour. And not to forget, the impact of the pandemic on Christmas
    Almost a year in crisis mode. In retrospect, we have taken this as an opportunity to ask the question again: What influence does the…

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