Michael Samak, SEO of the Burda Community Network (BCN), has been named the new speaker of PZ working group Pressemarkt Anzeigen (PMA) for press market ads. The PMA working group supports ad marketing as a business area of magazine publishers.
“The press market working group in the VDZ (Association of German Magazine Publishers) is pleased to instate Michael Samak, a renowned manager and experienced international advertising expert who has already contributed important ideas as a member of the PMA. I am enthusiastic about working together with our new speaker.” Alexander von Reibnitz, CEO of Print and Digital Media in the VDZ.
As one of BCN’s two CEOs, Michael Samak holds the top position among German newspaper marketers. In 2014, Samak started as Director of Client Services at BCN, where he was responsible for managing around 3,000 relationships between BCN and its advertising clients. Before Michael Samak came to Burda, he worked for 17 years at the international advertising agency Saatchi & Saatchi. Most recently he served as CEO for the entire business in Germany and Switzerland.
“The battle for advertising money among intermedia competitors is getting fiercer all the time. I am pleased to work together with the partners in the PMA to develop new strategies and promote marketing-related topics as speaker of the working group.” Michael Samak, discussing his new role.
The tasks that the PMA has defined for itself to help support the newspaper publishers in the field of ad marketing include developing successful strategies, image, operational efficiency, industrial advocacy, expertise and networking, carrying out studies and holding events, designing framework architecture and supporting the development of industry standards for advertising.