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  • Ikonische Momente mit Tanqueray – wie Gin mit Lifestyle und Design erlebbar wird

    British premium gin brand Tanqueray is considered an icon in the world of gin. BCN is currently implementing a broad, 360-degree marketing campaign for this Amsterdam-based client that depicts gin as its own, unique lifestyle. Burda’s creative agency, b.famous content studios, is producing the photo and video content for this international campaign targeted at audiences in Germany, Belgium and Denmark. This exclusively produced content is slated for distribution as a cross-media campaign for print, online and social media in the premium sector in cooperation with the brands ELLE, ELLE DECORATION and Esquire.

    Was machte eine Ikone aus?

    What makes an icon? This question drives at the central communicative theme underpinning this 360-degree campaign: Tanqueray helps transform good times into iconic moments. And the right drink becomes the perfect companion for #my iconic moments: in the Tanqueray campaign, interior designer and style icon Chris Glass tells his authentic stories and inspires the target audience to cultivate their own extraordinary moments, even simply enjoying the relaxed atmosphere of spending time with good friends at home. Through this connection to the interior design market, Tanqueray gin can be experienced in a whole new way – and this contributes significantly to the repositioning of the brand.

     

    [Translate to En:]

    The campaign launch, which also includes multiple print advertorials and social media posts on Instagram, and which extends through the end of December, began with a native article on ELLE.de. This article included an intimate video portrait of interior designer and style icon Chris Glass showing audiences how to be the perfect host and the role of that first gin and tonic in setting the tone for guests. It’s all about iconic moments with Tanqueray!