From April, BCN shall be responsible for the digital marketing of the finance platform onvista.de and shall therefore complement onvista’s in-house finance marketing with a wide range of customers in various sectors and a portfolio for managed and programmatic advertising.
In doing so, BCN is extending the continually growing digital portfolio of Burda platforms (including NetDoktor.de, InStyle.de and ESQUIRE.de) as well as the online platforms of other clients (such as KLAMBT digital, PLAYBOY.de and gofeminin.de), covering aspects for anyone interested in the financial world.
"BCN is lending its expertise with its flexible setup, which is tailored to our needs at onvista. Our future development in the area of marketing is geared towards driving our brand and further developing it with our customers in mind. We rely on BCN as a partner with excellent technological positioning, who will take over all of our programmatic advertising for us in future. BCN will therefore be going beyond the stock market and financial sector due to the broad positioning of new contacts for all media agencies and their customers."
With an extensive range covering all aspects of investments, the latest news and analyses as well as the option to set up customised free stock market tools for managing and analysing investments in securities via a personalised area for registered users, onvista.de is one of the top websites for anyone interested in the financial world and offers interested parties, investors and financial professionals the very best tools for making optimum investment choices.
"We are delighted to be able to include onvista in our portfolio, as one of the leading finance platforms in Germany. For us the partnership is a major step towards developing a qualitative reach in the male and financial sector and in adding our powerful media platforms to form a perfect brand fit.’"
Boasting around 2.5 million uniquely identifiable users per month (based on AGOF ranking), onvista.de is one of Germany’s market leaders. According to figures from IVW, the online platform reached around 242 million page impressions in January 2021 (62 million stationary and 180 million mobile) and around 27.8 million visits (8.4 million stationary and 19.4 million mobile). The finance portal is operated by onvista media GmbH, a full subsidiary of comdirect bank AG, which merged with Commerzbank AG in November 2020.
You can find more information about gofeminin in the brand section at onvista.de