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    ADAC Motorwelt – ‘Let’s roll’ with the second edition

    The second edition of ADAC Motorwelt is here! One could say the issue titled ‘Let’s roll’ (‘Jetzt geht’s rund’) is the magazine’s ‘COVID-19 edition’. The cover photo was taken in Frankfurt am Main just one day before the lockdown. Most of the work on the issue was completed while working from home..


    From the lead story on the new relationship between bicycles, e-bikes and cars or the interview with ‘Tatort’ superintendents Adele Neuhauser and Harald Krassnitzer on the new mobility, ADAC tests of summer tyres and bicycle helmets or the Stromberg column ‘Eating on Wheels’ – the transformation to a premium magazine with high-quality content is once again readily apparent in the second edition.

    "The proven mix of features, interviews, tips and services deals with topics that move us – which also means solidarity during the crisis and services that show ADAC is here for people. ADAC Motorwelt stands by its quality promise: “We produce a first-rate magazine, including the six supplements with regional content. The magazine is supplied seamlessly to the supermarkets EDEKA and Netto as well as the reopened ADAC branches.”
    Michael SamakBCN Managing Director

    A reflection of changing mobility

    Naturally the 2/2020 edition is also about mobility stories and therefore about the car. But not exclusively.


    “We view ADAC Motorwelt as a compass for the mobile lifestyle with its many facets. Mobility is changing – even more so during the corona crisis. These changes must be understood and proactively shaped. ADAC Motorwelt is our journalistic contribution to this according to our motto ‘We are there’.”
    Martin KunzEditor-in-chief ADAC Motorwelt

    Aside from high-quality editorial content, ADAC Motorwelt offers an appropriate setting for your brand communication in virtually any industry thanks to its broad range of topics related to the mobile lifestyle as well as its established columns. The next edition will be published on 10 September 2020 and the advertising deadline is coming up on 24 July 2020. Complete information about the magazine for advertisers is available here.


    ADAC Motorwelt background and facts

    Since the first quarter of 2020, BCN has been responsible as a general contractor for the editing, branding, marketing and distribution of ADAC Motorwelt alongside production, manufacturing and printing. ADAC remains the publisher of ADAC Motorwelt and, through Editor-in-chief Martin Kunz, is responsible for its content. The editorial concept was designed by the agency Storyboard and the campaign was developed by b.famous content studios. ADAC club members can pick up the latest issue of Motorwelt at around 9,600 locations, including participating EDKEA and Netto supermarkets as well as ADAC branches and service centres.


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    Lesen Sie auch: Die neue ADAC Motorwelt - BCN beweist sich als Generalunternehmer