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In 2013, slowly veggie! opened up a new contemporary lifestyle segment in the food magazine market and to this day still boasts a strong market presence thanks to its unique quality, look and feel. slowly veggie! recorded an impressive 99,349 copies sold per issue in its premiere in the second quarter of the IVW report for 2021. This is equivalent to a growth of over 300 per cent since its launch in 2013. Whether flexitarian, vegetarian or vegan – the magazine’s target audience is growing – and it’s got significantly younger too since the magazine was launched, falling by four years to an average of 38 years, according to a current online reader survey of 400+ slowly veggie! readers. slowly veggie! is a testimonial to BurdaVerlag having very early on recognised a trend that is defined by a conscientious and environmentally sustainable lifestyle devoted to the enjoyment of meat-free alternatives and transforming it into a high-quality, modern and inspiring magazine.
The perfect advertising environment for a conscientious lifestyle
Whether it’s trends like ‘soft health’, ‘DIY food & gourmet gardening’, ‘meet food’ or ‘local food’ – slowly veggie! reflects all the current developments, with a concept that specifically satisfies the discerning tastes of this growing target group. 89 per cent of readers from the most recent reader survey view slowly veggie!’s concept as one of a kind and unlike any other on the market. More and more people are taking an increasingly healthier approach to eating. Cooking at home is experiencing a renaissance, as is growing your own fruit and vegetables in the garden or even in the smallest of spaces such as on window sills. Consumers are similarly developing a heightened interest in the sustainable and high-quality manufacturing of products and are increasingly choosing to buy products that are sourced regionally or locally. Animal welfare, climate protection and health are the most common reasons for either partly or completely abstaining from eating meat. And the market for plant-based food will only continue to grow.
‘slowly veggie!’s delicious recipes and opulent aesthetic appeal are even arousing interest and curiosity among flexitarians, who are more often incorporating new meat-free options into their diet and perhaps elsewhere even seeking out other alternatives to animal products. The magazine conveys in a non-obtrusive way just how enticing and enjoyable a conscientious and sustainable lifestyle can be. In doing so, slowly veggie! has managed to create the perfect advertising environment not only for relevant products from the food industry, but also for companies, such as those from the areas of beauty, fashion, living, and mobility, who have also got on board with these positive trends.’
slowly veggie! also supports, among others, current BurdaVerlag initiatives, such as eatbetter and For our Planet. slowly veggie! is also part of First in Food, a premium market network of BurdaVerlag, and is published six times a year.
You can find all important information about the slowly veggie! magazine on the company’s slowly veggie! website.