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  • WOHNEN & GARTEN

    WOHNEN & GARTEN is a magazine that offers inspiration for living a sophisticated lifestyle. It provides ideas for uniting the home and garden in one stylish unit with the aid of emotional imagery.

    Wohnen & Garten  Cover

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    Main target audience

    Age

    60,4 % 30 - 59 years

    Gender

    84,9 % Women

    Net Income

    56,2 % > 4,000 EUR

    Education

    33,2 % A levels, no degree

    ma 2021 I

    Key data

    Frequency of publication monthly
    Publication date Wednesday
    Copy price 4.80 EUR
    Base price (1/1 4c page) 21,200 EUR1
    Copies sold 159,0102
    Total readership 309,1413
    Editorship Andrea Kögel
    1 Prices valid from 01.07.2022
    2 IVW II/22
    3 ma 2022 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,05 15,1 31
    Women 0,26 84,9 167

    Age

    Mill. % Index
    14 - 19 years 0,00 0,2 3
    20 - 29 years 0,02 5,0 38
    30 - 39 years 0,04 14,1 94
    40 - 49 years 0,06 17,9 128
    50 - 59 years 0,09 28,4 153
    60 - 69 years 0,07 22,3 149
    70 and over 0,04 12,2 69

    Education

    Mill. % Index
    Comprehensive school 0,00 0,1 3
    Secondary school, no professional training 0,01 4,0 53
    Secondary school, professional training 0,05 17,8 76
    Secondary school, no A levels 0,10 33,2 112
    A levels, no degree 0,06 19,0 111
    A levels, degree 0,08 26,0 140

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,1 37
    1,000 up to below 1,250 EUR 0,00 1,1 33
    1,250 up to below 1,500 EUR 0,01 2,0 43
    1,500 up to below 2,000 EUR 0,02 7,6 66
    2,000 up to below 2,500 EUR 0,02 6,8 59
    2,500 up to below 3,000 EUR 0,03 8,5 71
    3,000 EUR and more 0,22 71,9 140
    ma 2022 Pressemedien II

    Deadlines

    Why WOHNEN & GARTEN?

  • WOHNEN & GARTEN unites emotional imagery with stylish design, offering a high-end surrounding for advertisement bookings.
  • WOHNEN & GARTEN is the market leader of the monthly home magazines in total sales as well as in EV plus subscriptions (IVW II/2022).
  • WOHNEN & GARTEN addresses a readership from the upper income brackets and established members of society who highly value stylish living standards at home and in the garden.
  • Advertising in print media of WOHNEN & GARTEN

    • WOHNEN & GARTEN is a magazine that celebrates a home that is ambient, both inside and out.
    • WOHNEN & GARTEN addresses an affluent readership who are established members of society and highly value stylish living standards at home and in the garden.