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    • Brand VITAL

    VITAL – live consciously, enjoy sustainably

    VITAL is the leading mindstyle magazine for health-oriented women. VITAL stands for the mindful, pleasurable lightness of being and is aimed at women who strive to attain the right balance of body, mind and soul. With a fresh, emotional, modern layout, VITAL offers well-founded, committed journalism on the topics of beauty, health, food, psychology and travel.

    VITAL – mindful, with small steps to make our contribution to a good future!

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    Key data

    Frequency of publication bi-monthly
    Base price (1/1 4c page) 21,600 EUR1
    Copies sold 99,9542
    Total readership 335,4393
    Editorship Beatrix Kruse
    1 Prices valid from 01.01.2024
    2 IVW IV/23
    3 ma 2023 Pressemedien II

    Detailed readership profile

    Gender
    Mill. % Index
    Men 0,09 25,7 52
    Women 0,25 74,3 147

    Age
    Mill. % Index
    14 - 19 years 0,01 1,9 29
    20 - 29 years 0,03 10,4 80
    30 - 39 years 0,07 19,8 130
    40 - 49 years 0,04 11,0 79
    50 - 59 years 0,08 23,2 127
    60 - 69 years 0,06 16,8 110
    70 and over 0,06 16,8 95

    Education
    Mill. % Index
    Comprehensive school 0,00 1,2 29
    Secondary school, no professional training 0,02 4,5 68
    Secondary school, professional training 0,06 16,7 72
    Secondary school, no A levels 0,13 37,3 126
    A levels, no degree 0,07 20,2 116
    A levels, degree 0,07 20,1 107

    Net income
    Mill. % Index
    Below 1,000 EUR 0,01 3,6 63
    1,000 up to below 1,250 EUR 0,01 3,7 104
    1,250 up to below 1,500 EUR 0,01 2,6 60
    1,500 up to below 2,000 EUR 0,03 10,4 95
    2,000 up to below 2,500 EUR 0,03 9,1 80
    2,500 up to below 3,000 EUR 0,06 19,0 167
    3,000 EUR and more 0,17 51,6 98
    ma 2023 Pressemedien II

    Deadlines

    Why VITAL?

  • VITAL is a health-oriented women's magazine and the founder of Mindstyle magazine.
  • Quality and sustainability is important for the reader. Her net household income means she can afford it and makes her an attractive consumer.
  • VITAL is a cross-media health brand offering creative individual concepts across all channels.

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