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  • PLAYBOY.DE – Everything that men love is now available in digital format

    PLAYBOY.DE publishes reports on the exciting parts of life, beautiful, desirable women, and men who live out their dreams. It’s absolutely true: the users of its lifestyle portal are primarily young, educated and professionally successful men with an above-average household net income.

    Playboy Online key visual


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    Key data

    Portalname PLAYBOY.DE
    Unique Users 310,0001
    Page Impressions 35.70 m2
    Visits 2.11 m3
    Newsletter subscribers (stand alone) 86,0004
    Facebook Fans 2.16 m4
    Instagram 315,0004
    1 AGOF ddf 11/21
    2 IVW 06/22
    3 IVW 06/22
    4 October 2020, publisher's statement

    PLAYBOY.de - The big relaunch 2020


  • PLAYBOY.DE is one of the most popular and most successful digital brand magazines in the men’s segment – and boasts a large and loyal user/fan base across all channels.
  • PLAYBOY.DE is the distinctive lifestyle portal for men and it publishes new reports on the exciting and special parts of life each and every day.
  • PLAYBOY.DE offers a diverse range of opportunities to integrate your brand in an emotional and native way, resulting in it being showcased successfully.
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    Why your advertisements will be successful on PLAYBOY.DE

    Playboy.de is contemporary, inspiring and stirs emotions.

    Playboy.de users appreciate its high-quality presentation of hot-button topics in a clear, contemporary and attractive look, as well as its user-friendliness.

    The comprehensive range of editorial topics reflects the journalistic diversity of the Playboy brand that readers, users and fans have valued for years. Everything that men love: widely quoted interviews, inspiring profiles and award-winning reporting, complemented by fascinating photo galleries and high-quality video content from the realms of cars, technology, sport, lifestyle, cuisine, style and entertainment. This unique spectrum of topics and the strong brand image guarantee Playboy.de an extremely attractive target audience, with men accounting for 83 per cent of it.

    This makes Playboy.de the perfect platform for emotional and cross-topic brand communication. We would be happy to develop creative, tailor-made concepts for you (native advertising, branded content, influencer marketing, display or social) with a guaranteed spotlight on your brand/product. And it goes without saying that we will also provide transparent campaign tracking and reliable reports for your advertisement.