• Brands
  • Advertising Solutions
  • Cases
  • News & Research
  • About BCN
  • PLAYBOY

    PLAYBOY is an international star and a favourite among audiences in Germany since 1972. It’s the men’s bible, classic magazine, brand icon.

    But what makes PLAYBOY contemporary, relevant and indispensable for men? With its wide range of offerings, the most successful and well-known premium men’s magazine offers everything that men love, making it the undisputed leader in the lifestyle sector.

    For more than 45 years, PLAYBOY has been an icon for excellent erotic photography, sophisticated entertainment and inspirational reading, as well as for education, tolerance and self-realisation.

    PLAYBOY Cover

    Contact

    Find your point of contact
    Find your point of contact

    Main target audience

    Age

    56,0 % 20 - 39 years

    Gender

    90,0 % Men

    Net Income

    42,0 % > 3,000 EUR

    Education

    42,0 % A levels, degree/no degree

    ma 2020 I

    Key data

    Frequency of publication monthly
    Publication date Thursday
    Copy price 6.90 EUR
    Base price (1/1 4c page) 29,500 EUR1
    Copies sold 96,0072
    Total readership 801,3173
    Editorship Florian Boitin
    1 Prices valid from 01.01.2022
    2 IVW III/21
    3 ma 2021 Pressemedien II

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,70 87,2 177
    Women 0,10 12,8 25

    Age

    Mill. % Index
    14 - 19 years 0,08 10,3 155
    20 - 29 years 0,16 19,7 147
    30 - 39 years 0,20 24,7 165
    40 - 49 years 0,11 14,0 99
    50 - 59 years 0,17 21,3 113
    60 - 69 years 0,07 8,2 56
    70 and over 0,01 1,8 11

    Education

    Mill. % Index
    Comprehensive school 0,05 5,9 143
    Secondary school, no professional training 0,10 12,5 159
    Secondary school, professional training 0,12 15,5 64
    Secondary school, no A levels 0,24 29,7 98
    A levels, no degree 0,11 14,1 93
    A levels, degree 0,18 22,3 121

    Net income

    Mill. % Index
    Below 1,000 EUR 0,08 9,4 154
    1,000 up to below 1,250 EUR 0,02 2,8 70
    1,250 up to below 1,500 EUR 0,04 4,7 84
    1,500 up to below 2,000 EUR 0,07 9,2 75
    2,000 up to below 2,500 EUR 0,07 8,4 71
    2,500 up to below 3,000 EUR 0,07 8,3 73
    3,000 EUR and more 0,46 57,1 117
    ma 2021 Pressemedien II

    Why PLAYBOY Magazine?

  • The best-known and most successful premium magazine for men offers everything men love
  • PLAYBOY is growing on all channels and, according to IVW II/2021, has 46,187 subscribers (+19%) - the highest number since 2000
  • Total sales of 102,386 copies sold, up 8.4% on the previous year; PLAYBOY grows by 10% in single copy sales to 41,051 copies
  • Continuous growth also digitally: according to IVW, page impressions at the end of the second quarter of 2021 were up 40% year-on-year to 31.4 million PIs, as were mobile hits, up 19% to 1.12 million visits
  • Advertising in the print media of PLAYBOY

    PLAYBOY offers sophisticated entertainment and supplies its audiences with intriguing topics for conversation. The erotic photography is superb, sophisticated and trailblazing. It serves to stimulate the mind – not just the body. The fashion and lifestyle theming is modern, clear and diverse. The message is that sophistication is the best suit a man can wear. The journalistic content is real, exciting and excellent in the most literal sense of the word. The portraits are intimate and profound. The interviews are oft-quoted.

    PLAYBOY tells the stories of people who made their dreams come true, people who are important and people who someday will be, and people who are famous or interesting for what they do. It’s a well-crafted trifecta of sophisticated men’s entertainment: legendary interviews, exciting stories and excellent photography.

    Through a broad array of exclusive events, sponsorships and cooperations, PLAYBOY brings its brand straight to the end consumer, where it can be experienced up close and in person.