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  • petra.de - Your best time is now

    petra.de is the fashion and lifestyle magazine for the beautiful sides of life. It deals with beauty and fashion trends as well as styling advice, tips for the job and moving lifestyle and zeitgeist topics.

    The petra brand has been in existence for over 40 years and stands for the stylish, consumer-oriented and high-income readership.

    The core target group is women up to 49 years of age. petra users are young, courageous and self-confident, setting the tone and sassy. Trends and consulting topics are presented at eye level and thus address a target group that knows what is important in life and therefore is able to enjoy the beautiful sides of life.


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    Main target audience


    52,0 % 20-49 years


    63,0 % Women

    Net Income

    70,0 % > 2.000 EUR

    AGOF ddf 16+ Q4/20

    Key data

    Portalname petra.de
    Unique Users 212,4001
    Visits 418,8002
    Facebook Fans 31,1003
    Instagram 2,9813
    Pinterest 9,5003
    1 AGOF ddf 16+ Q4/20
    2 IVW Q4/20
    3 February 2021, publisher's statement