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  • MEIN SCHÖNES LAND

    The essence of country living

    "Preserving the good and discovering the beautiful things" is the central idea of MEIN SCHÖNES LAND, which consistently manifests in the whole issue. The focus is on a natural, sustainable lifestyle and the enjoyment of the original and the genuine.
     
    MEIN SCHÖNES LAND combines tradition and modernity by presenting traditional recipes some of which are reinterpreted as well as portraits of craftsmanship. As an everday companion for the readers Mein schönes Land offers emotional imagery to inspire and relax as well as lots of information and useful tips for practical implementation like gardening tips, instructions for decoration ideas and delicious recipes.

    MEIN SCHÖNES LAND is aimed at all landlovers and nature enthusiasts. It offers them a break from their busy everyday life and satisfies the longing for rural life.

    mein schönes Land cover

    Contact

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    Main target audience

    Age

    62,0 % 40 - 69 years

    Gender

    78,0 % Women

    Net Income

    59,0 % > 3,000 EUR

    Education

    45,0 % Secondary school, no A levels

    AWA 2022

    Key data

    Frequency of publication 6 times p.a.
    Publication date Wednesday
    Copy price 4.80 EUR
    Base price (1/1 4c page) 20,200 EUR1
    Copies sold 261,2412
    Total readership 1.17 m3
    Editorship Katrin Tempel
    1 Prices valid from 01.07.2022
    2 IVW IV/22
    3 AWA 2022

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,26 22,4 46
    Women 0,91 77,6 153

    Age

    Mill. % Index
    14 - 19 years 0,01 0,6 9
    20 - 29 years 0,03 2,5 19
    30 - 39 years 0,10 8,6 57
    40 - 49 years 0,16 13,6 97
    50 - 59 years 0,28 23,6 127
    60 - 69 years 0,29 24,9 165
    70 and over 0,31 26,3 150

    Education

    Mill. % Index
    Secondary school, no professional training 0,11 9,2 99
    Secondary school, professional training 0,24 21,0 104
    Sixth form college, no A levels 0,52 45,0 119
    A levels or similar, no university degree 0,07 6,1 47
    University degree 0,22 18,8 95

    Net income

    Mill. % Index
    Below 1,000 EUR 0,03 2,8 75
    1,000 up to below 1,250 EUR 0,04 3,8 110
    1,250 up to below 1,500 EUR 0,03 2,3 57
    1,500 up to below 2,000 EUR 0,13 10,9 95
    2,000 up to below 2,500 EUR 0,13 11,1 99
    2,500 up to below 3,000 EUR 0,12 10,6 95
    3,000 EUR and more 0,68 58,6 107
    AWA 2022

    Deadlines

    Why choose MEIN SCHÖNES LAND?

  • MEIN SCHÖNES LAND is one of the Top 3 country magazines.
  • MEIN SCHÖNES LAND is relevant for different advertisers because of its broad range of topics and its affluent readership is interested in a wide variety of areas.
  • MEIN SCHÖNES LAND is a cross-media brand with close ties to consumers via digital channels such as Facebook, Pinterest and the website MEIN-SCHOENER-GARTEN.DE, which has been the digital content home of MEIN SCHÖNES LAND since January 2022.
  • Advertising in MEIN SCHÖNES LAND

    MEIN SCHÖNES LAND is the everyday companion for female readers who love the natural life, like to treat themselves and have a high household net income. They have a natural, sustainable lifestyle and consciously take breaks from their everyday life. During these breaks, they long for inspiration to relax, which they find in the variety of articles about gardening, recipes, creativity, home and living, health, travel, nature and animals, the countryside and craftsmanship in MEIN SCHÖNES LAND.

    MEIN SCHÖNES LAND is dedicated to the beautiful aspects of rural living and offers different sectors a large variety of advertising opportunities due to its wide variety of topics.