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  • MEIN SCHÖNES LAND

    "MY BEAUTIFUL LAND is a trip to the most beautiful parts of our homeland. Nature shows itself in all its beauty - authentic and genuine. The change of seasons inspires replicable decoration ideas. Our recipes are tried and tested and reflect respect for the produce producers: They are regional, seasonal - and sensationally delicious. We visit craft businesses and regions, people who show that real country life still exists. With the fantastic images of our photographers, a natural world becomes tangible and we hold the exciting times for a moment“. Miriam Sievert, editor-in-chief

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    Main target audience

    Age

    63,0 % 40 - 69 years

    Gender

    79,0 % Women

    Net Income

    60,0 % > 3,000 EUR

    Education

    65,0 % Secondary school, A levels, or university degree

    b4p 2023

    Key data

    Frequency of publication 6 times p.a.
    Publication date Friday
    Base price (1/1 4c page) 20,800 EUR1
    Copies sold 126,8802
    Total readership 1.01 m3
    Editorship Miriam Sievert
    1 Prices valid from 01.01.2024
    2 IVW IV/23
    3 AWA 2023

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,21 21,0 43
    Women 0,79 79,0 156

    Age

    Mill. % Index
    14 - 19 years 0,01 0,9 13
    20 - 29 years 0,02 2,4 18
    30 - 39 years 0,09 9,3 62
    40 - 49 years 0,13 13,4 96
    50 - 59 years 0,23 23,1 126
    60 - 69 years 0,26 26,2 168
    70 and over 0,25 24,7 140

    Education

    Mill. % Index
    Secondary school, no professional training 0,08 7,7 85
    Secondary school, professional training 0,25 24,5 125
    Sixth form college, no A levels 0,41 41,0 108
    A levels or similar, no university degree 0,07 7,0 53
    University degree 0,20 19,7 99

    Net income

    Mill. % Index
    Below 1,000 EUR 0,02 2,5 72
    1,000 up to below 1,250 EUR 0,03 3,2 97
    1,250 up to below 1,500 EUR 0,03 2,9 78
    1,500 up to below 2,000 EUR 0,08 8,2 77
    2,000 up to below 2,500 EUR 0,10 9,5 86
    2,500 up to below 3,000 EUR 0,08 7,6 70
    3,000 EUR and more 0,67 66,2 116
    AWA 2023

    Deadlines

    Why choose MEIN SCHÖNES LAND?

  • MEIN SCHÖNES LAND is one of the Top 3 country magazines.
  • MEIN SCHÖNES LAND is relevant for different advertisers because of its broad range of topics and its affluent readership is interested in a wide variety of areas.
  • MEIN SCHÖNES LAND is a cross-media brand with close ties to consumers via digital channels such as Facebook, Pinterest and the website MEIN-SCHOENER-GARTEN.DE, which has been the digital content home of MEIN SCHÖNES LAND since January 2022.
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    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND
    © MEIN SCHÖNES LAND

    Advertising in MEIN SCHÖNES LAND

    MEIN SCHÖNES LAND is the everyday companion for female readers who love the natural life, like to treat themselves and have a high household net income. They have a natural, sustainable lifestyle and consciously take breaks from their everyday life. During these breaks, they long for inspiration to relax, which they find in the variety of articles about gardening, recipes, creativity, home and living, health, travel, nature and animals, the countryside and craftsmanship in MEIN SCHÖNES LAND.

    MEIN SCHÖNES LAND is dedicated to the beautiful aspects of rural living and offers different sectors a large variety of advertising opportunities due to its wide variety of topics.