MAEDCHEN.de - You are one of a kind, you are Mädchen!
#GRLPWR! mädchen.de is the voice of a new generation and stands for increased self-confidence of young women.
mädchen.de is like the big sister: funny, loud, open, but also honest, caring and very curious to explore the wide, colorful world – using all social networks.
The core audience are young women between 14 and 29, who live in very affluent households. They are present on all channels and actively engage with the topics covered throughout mädchen.de.
Next to the first or second big love in life, mädchen.de covers beauty- and fashion-trends as well as catchy lifestyle-topics. Always close to the latest role models and influencers of tomorrow, who stand for consumption awareness and a more sustainable word.
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Main target audience
42,0 % 16-29 years
67,0 % Women
68,0 % > 2.000 EUR