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  • LISA WOHNEN & DEKORIEREN

    LISA WOHNEN & DEKORIEREN presents the entire world of living every month showing the latest trends in furniture, lively reports on lifestyle, ideas for hosting guests and useful information on other topics such as homebuilding and rebuilding. The Lisa world of living is young and modern, creative and colourful – and full of emotional warmth.

    Lisa Wohnen & DEKORIEREN Cover

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    Main target audience

    Age

    59,0 % 30 - 59 years

    Gender

    91,0 % Women

    Net Income

    69,0 % > 3,000 EUR

    Education

    41,0 % Secondary school, no A levels

    ma 2022 pressmedia II

    Key data

    Frequency of publication monthly
    Publication date Thursday
    Copy price 3.20 EUR
    Base price (1/1 4c page) 15,400 EUR1
    Copies sold 122,8392
    Total readership 282,3093
    Editorship Manfred Heidt
    1 Prices valid from 01.07.2022
    2 IVW IV/22
    3 ma 2023 Pressemedien I

    Detailed readership profile

    Gender

    Mill. % Index
    Men 0,03 10,9 22
    Women 0,25 89,1 176

    Age

    Mill. % Index
    14 - 19 years 0,00 1,2 19
    20 - 29 years 0,02 6,6 50
    30 - 39 years 0,03 10,0 67
    40 - 49 years 0,06 20,4 146
    50 - 59 years 0,08 27,4 148
    60 - 69 years 0,07 25,5 170
    70 and over 0,02 8,7 50

    Education

    Mill. % Index
    Comprehensive school 0,00 1,0 25
    Secondary school, no professional training 0,01 2,9 40
    Secondary school, professional training 0,06 20,1 86
    Secondary school, no A levels 0,13 47,7 162
    A levels, no degree 0,03 11,5 67
    A levels, degree 0,05 16,7 90

    Net income

    Mill. % Index
    Below 1,000 EUR 0,01 2,4 43
    1,000 up to below 1,250 EUR 0,00 1,7 48
    1,250 up to below 1,500 EUR 0,01 3,2 71
    1,500 up to below 2,000 EUR 0,02 6,5 59
    2,000 up to below 2,500 EUR 0,03 9,8 83
    2,500 up to below 3,000 EUR 0,05 16,9 142
    3,000 EUR and more 0,17 59,5 116
    ma 2023 Pressemedien I

    Deadlines

    Why choose LISA WOHNEN & DEKORIEREN?

  • LISA WOHNEN & DEKORIEREN has an enthusiastic, highly attractive readership: Readers are mainly female, with an above-average income and a highly motivated interest in investing in their home, interior design and decoration.
  • LISA WOHNEN & DEKORIEREN has a readership of 0.4 million (ma 2022 II) with up to 102.000 copies sold (IVW III/2022).
  • LISA WOHNEN & DEKORIEREN ranks No. 2 in retail sales and sells more than 72,000 copies at the kiosk (IVW III/2022).
  • Advertising in print media of LISA WOHNEN & DEKORIEREN

    LISA WOHNEN & DEKORIEREN presents the entire world of living every month, showing the latest trends in furniture, lively reports on lifestyle, ideas for hosting guests and useful information on other topics such as homebuilding and insurance policies, making it ideal for all products for home and living.